Meet Adomik at Dmexco 2016 Cologne

Posted by Trip Foster on Aug 26, 2016 9:57:54 AM

We will be attending Dmexco again this fall. Please come and see us!

A quick event announcement: On September 14th & 15th, Adomik will be meeting with customers and prospects at dmexco.
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Topics: programmatic yield management, programmatic analytics, programmatic events, dmexco

Meet Adomik at AdMonsters Ops 2016 NYC

Posted by Trip Foster on May 31, 2016 4:27:26 PM

We will be sponsoring AdMonsters OPS next week. Please come and see us!

A quick event announcement: On June 7th, Adomik will be sponsoring  AdMonsters Ops in New York to meet with our customers and prospects.
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Topics: programmatic yield management, programmatic analytics, programmatic events

Check out Adomik's Customer Case Studies

Posted by Trip Foster on Feb 29, 2016 2:22:10 PM

Adomik's customers span the globe and deploy Adomik for many reasons. We have assembled some Adomik customer case studies for your convenience.

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Topics: programmatic yield management, RTB

Meet at Mobile World Congress: See Adomik's programmatic yield management solutions for mobile

Posted by Trip Foster on Feb 20, 2016 10:35:51 AM

We will be at Mobile World Congress to demo our programmatic yield management solutions for mobile inventory.

A quick event announcement: On February 22nd - 25th Adomik will be attending Mobile World Congress in Barcelona to demonstrate our programmatic yield management solutions for mobile inventory.
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Topics: programmatic yield management, programmatic analytics, programmatic events, mobile inventory, yield management for mobile

Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB

Posted by Jennifer Derke on Feb 5, 2016 10:30:00 AM

(This is Chapter 13 of the Adomik Programmatic Yield Management Handbook)

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Topics: holistic yield management

Programmatic Inventory Channel Allocation: Part 1: General Channel Overview

Posted by Jennifer Derke on Feb 1, 2016 10:58:29 AM
(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook)

When thinking through programmatic inventory channel allocation, first understand the channels you'll use to serve your buyers

Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the table in front of you. You’ll want to maximize area on your plate to feed yourself. How will you determine the best foods to put on your plate so that you will be optimally satisfied at the end of the meal?

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Topics: programmatic channel allocation, programmatic yield

Meet Adomik at AdExchanger's Industry Preview!

Posted by Trip Foster on Jan 18, 2016 11:35:38 AM

We look forward to meeting you at AdExchanger's Industry Preview

A quick event announcement:. On January 20th and 21st Adomik will be attending AdExchanger's Industry Preview in New York. 
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Topics: programmatic yield management, programmatic analytics, programmatic events, adexchanger industry preview

Learning to Master Programmatic Analytics for Publishers

Posted by Jennifer Derke on Dec 18, 2015 1:37:34 PM

(This is Chapter 11 of the Adomik Programmatic Yield Management Handbook)

Programmatic analytics is a relatively new practice that when mastered, will dramatically impact the health of the independant publisher ecosystem

The first step to taking control of your programmatic revenue is understanding market activity on the exchange. In this chapter we will guide you through two key analytics concerns:

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Topics: programmatic analytics, PYMH

RTB Yield Management: Auction Mechanism Basics

Posted by Jamie Sacks on Dec 4, 2015 8:43:52 AM

(This is Chapter 10 of the Adomik Programmatic Yield Management Handbook)

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Topics: RTB Yield Management, RTB, PYMH

Get your Private Marketplace (PMP) Strategy ready for 2016

Posted by Trip Foster on Nov 30, 2015 5:13:19 PM

Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December...but you need to be thoughtful about which buyers you setup deals with

December buyers are not always the same buyers that buy all year -- especially January. So make sure you understand your demand ecosystem well and set up your PMP strategy accordingly.

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Topics: PMP/Deal ID, PMP, programmatic private marketplace, Private Marketplace (PMP) Strategy

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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