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Apr 19, 2018 6:30:00 AM

5 Golden Rules to Header Bidding Success, Rule 4: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 
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Apr 19, 2018 6:30:00 AM

5 Golden Rules to Header Bidding Success, Rule 4: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 
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Apr 12, 2018 7:00:00 AM

Publisher Sales Team: How to capture PMP opportunities

Programmatic sales teams spend a lot of time chasing information from agencies and trading desks to keep track of current and upcoming campaigns... Information is limited to the data buyers are willing to share making the marketplace even murkier.
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Apr 10, 2018 8:53:02 AM

5 Golden Rules to Header Bidding Success, Rule 3: The proper use of header bidding analytics

In this article, we'll discuss the proper use of header bidding analytics in order to optimize the output of your header bidding setup. 
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Mar 2, 2018 6:30:00 AM

Publisher Trends: Heard at Digiday Publishing Summit Europe in Monaco

 A few days ago I came back from Digiday Publishing Summit in Monaco where I had the pleasure of meeting with some of our customers and prospects and discussing what they see happening in our industry. As we often do, we wanted to share with you some some of these trending topics.
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Feb 28, 2018 7:00:00 AM

5 Golden Rules to Header Bidding Success, Rule 2: The Magic Number of Header Partners

  To truly maximize monetization from your header bidding setup, pick the right number of monetization partners for the tech implementation you choose The optimal number of header partners you should choose depends on each of the header bidding technology setups. Getting the number right will make...
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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about: Market Trends (UK, France, NL, Spain, Australia) Top 10 buyers (UK, France, NL, Spain, Australia) Tips on how to make deals a key part of your programmatic...
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Feb 15, 2018 6:30:00 AM

The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions. The update takes into...
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Feb 9, 2018 9:15:41 AM

Reminder: Connect with Adomik at IAB Leadership summit next week.

Are you headed to IAB? Join us at IAB leadership as we gather with the rest of the industry to discuss the future and the most pressing issues of our industry.  We would enjoy connecting with you! Click below to arrange time to meet.
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Feb 8, 2018 6:26:00 AM

5 Golden Rules to Header Bidding: Rule 1, Part 3. Nailing the Setup: Key Questions

In part one of “Nailing the Setup”, we covered the market’s header bidding technology offerings of client-side, server-side, and hybrid solutions. We also outlined the advantages and disadvantages of all three solutions. Now it’s time to deal with the three questions that each publisher should ask...
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Feb 2, 2018 4:00:00 AM

Meet Adomik at Digiday Publisher Summit in Monaco

We will be attending Digiday on February 19-21. Let's connect! A quick event announcement: On the 19th, 20th and 21st of February 2018, Adomik will be at Digiday in Monaco.

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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