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Jul 5, 2018 2:00:00 AM

Top Brands and Trends for June in our 5 Markets According to MarketWatch

As usual, here’s this month’s MarketWatch post (for June) which we get from MarketWatch to highlight the best from 5 programmatic markets . In this blog post, you’ll learn about: Market Trends for Deals and Open Auction in UK, France, NL, Spain and Australia Top 5 brands spending in deals (UK,...
Top-5-spending-brands-on-programmatic-PMP-UK

Jul 5, 2018 2:00:00 AM

Top Brands and Trends for June in our 5 Markets According to MarketWatch

As usual, here’s this month’s MarketWatch post (for June) which we get from MarketWatch to highlight the best from 5 programmatic markets . In this blog post, you’ll learn about: Market Trends for Deals and Open Auction in UK, France, NL, Spain and Australia Top 5 brands spending in deals (UK,...
gdpr-data-protection-publishers

Jun 25, 2018 2:00:00 AM

GDPR for Dummies

The GDPR policy - short for General Data Protection Regulation - is meant to protect personal data of people in the EU countries. As personal data is becoming more and more of a commodity, GDPR aims to give more control to individuals as to how their data is used.
HB5rules

Jun 19, 2018 7:00:00 AM

4 Golden Rules for Header Bidding Success - Download the Whitepaper for Publishers

To help publishers overcome increased latency, reduced user experience, complexity and data fragmentation, we’ve pulled together a guide of best practices that you can follow for this new technology. We call these best practices the “4 Golden Rules for Header Bidding Success”. To grab the white...
adomik-marketwatch-app

Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...

Jun 7, 2018 7:43:31 AM

Top Brands and Trends for May in our 5 Markets According to MarketWatch

As the end of Q2 approaches, here’s this month's MarketWatch Data post (for May Data). In this blog post, you’ll learn about: Market Trends for Deals and Open Auction in UK, France, NL, Spain and Australia Top 5 brands spending in deals (UK, France, NL, Spain, Australia)
AdMonstersOps

May 31, 2018 8:00:00 AM

Meet Adomik at AdMonsters Ops 2018 NYC

We are sponsoring AdMonsters Ops next week, please set up a time to meet us! Here's a quick announcement to let you know that we are sponsoring the AdMonsters Ops NYC on June 4th and 5th for the second year in a row. Big improvements are coming to the Adomik Platform and we look forward to sharing...
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May 29, 2018 7:30:00 AM

3rd Way to Improving Publishers' Yield Management: Adapt Your Decision-Making Process

In this article series, we’re sharing our thoughts about rethinking and increasing yield in the current complex and fragmented digital advertising ecosystem. In the last two weeks, we wrote about:
adomik-data-extract-customization

May 17, 2018 7:30:00 AM

2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System

Following our participation in the Google talent Academy in Paris, we wrote about three common mistakes publishers make in a complex/multiproduct fragmented digital advertising ecosytem. When dealing with many products and sales channels, it can get difficult to align prices, and ensure floor...
loss-in-revenue

May 14, 2018 8:00:00 AM

Programmatic Managers: How to monitor the migration of your business to a new platform

Publishers need to build the most competitive stack in order to capture and diversify demand sources and maximize their programmatic sales and holistic revenue. They may investigate adding or replacing a monetization partner and may also take the decision to switch ad servers.
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May 7, 2018 7:00:00 AM

1st Way to Improving Publishers' Yield Management: Work with Real Data

In our last article we drew a quick picture of yield management today, showing that publishers monetization and yield strategies moved from a “hierarchical” system to a multichannel/multiproduct universe. As a result of this move, we see publishers make common mistakes when it comes to finding a...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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