Check out Adomik’s Guardian and Defy Media case studies
What do The Guardian and Defy Media have in common? They’ve been using the Adomik to better understand and earn from their programmatic sold inventory.
With these 2 case studies, learn how Adomik is helping programmatic publishers to simplify the operations of yield management, increase understanding and revenue, and get back in control.
And Stay tuned: We will be releaseing others in the near future. New resources will be posted here when they become available.
The Guardian, a globally recognized premium publisher, has been using Adomik's cross-stack analytics tools since October 2016 to better understand and decision on their programmatic sold inventory.
Defy Media's leading portfolio of brands for the digital generation are centered on comedy, entertainment, gaming and lifestyle. Defy Media has been using Adomik optimization and analytics since 2015. Since then they have seen continued increased Open RTB revenue of 20%.