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Jul 11, 2017 3:00:00 AM

AdExchanger: The Guardian uses Adomik's unified analytics tools for holistic yield management

We are happy to share a recent article that AdExchanger recently wrote about how The Guardian uses Adomik's unified analytics to better understand and decision on their programmatic inventory and manage yield holistically in today's current environment.

You can check the article out here and download The Guardian case study here:

GET THE CASE STUDY 

Topics: programmatic yield management, holistic yield management, unified analytics

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