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May 17, 2018 7:30:00 AM

2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System

Following our participation in the Google talent Academy in Paris, we wrote about three common mistakes publishers make in a complex/multiproduct fragmented digital advertising ecosytem. When dealing with many products and sales channels, it can get difficult to align prices, and ensure floor...
Alicia Smart

Alicia Smart

Senior Publisher Development Director - North America

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Nov 28, 2017 7:56:21 AM

Publisher Trending Topics: Heard at Digiday Programmatic Media Summit in New Orleans

  I recently returned from a fun trip to New Orleans to connect with our customers and to meet some new faces. While the days were very productive and full of interesting content, I’ll leave that reporting to Digiday. For the purposes of this post, I’ll focus on the three recurring themes that...

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