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Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...
Alicia Smart

Alicia Smart

Senior Publisher Development Director - North America

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Nov 28, 2017 7:56:21 AM

Publisher Trending Topics: Heard at Digiday Programmatic Media Summit in New Orleans

  I recently returned from a fun trip to New Orleans to connect with our customers and to meet some new faces. While the days were very productive and full of interesting content, I’ll leave that reporting to Digiday. For the purposes of this post, I’ll focus on the three recurring themes that...

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