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Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...

Benjamin Lanfry

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Digiday Publishing Summit Europe in Monaco-1

Mar 2, 2018 6:30:00 AM

Publisher Trends: Heard at Digiday Publishing Summit Europe in Monaco

 A few days ago I came back from Digiday Publishing Summit in Monaco where I had the pleasure of meeting with some of our customers and prospects and discussing what they see happening in our industry. As we often do, we wanted to share with you some some of these trending topics.

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