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The Adomik Blog

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Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...

Gabriele Guarneri

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Jan 18, 2018 6:30:00 AM

January MarketWatch Data: Quarterly  Programmatic Wrap Up: Australia, France, NL, Spain, UK Market Trends

Q4 2017 MarketWatch Programmatic Market Data Insights With the arrival of New Year, we leave behind Q4. Here’s Q4's quarterly wrap up post. In it, you’ll learn about Q4's Market Trends. (Stay tuned, you'll see Q4 Demand Trends in our next MarketWatch post)  Declining Markets         Source: Adomik...
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Jan 12, 2018 7:00:00 AM

Adomik empowers Fairfax Media to increase understanding and gain control of inventory.

As one of the largest media conglomerates in the Asia-Pacific market, Fairfax Media engages the attention of more than 7 million visitors per month. In 2014, to operate across this scale Fairfax adopted programmatic channels to manage yield more efficiently.
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Dec 6, 2017 6:00:00 AM

4 Golden Rules to Header Bidding Success, Introduction

Best practices for getting your header setup and running optimally

Nov 30, 2017 1:30:00 AM

Adomik Awarded #3 ranking in Deloitte 2017 TECHNOLOGY FAST 50

After obtaining #2 ranking Île-de-France region, Adomik captures #3 national ranking for France We are proud to announce we have been awarded second position in the Île-de-France regional rankings and 3rd position for French national rankings in Deloitte's Technology Fast50 competition. The...

Nov 7, 2017 8:00:00 AM

Adomik and PCH Media will present at Digiday Programmatic Media Summit in New Orleans November 13th

We are happy to share that we will be presenting at the Digiday Programmatic Summit in New Orleans on 11/13-11/15. The event will highlight the key subjects facing programmatic sellers in North America.
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Sep 7, 2017 11:15:00 AM

Header Bidding Event in Paris hosted by Adomik

Adomik’s 5 golden rules of Header Bidding

Aug 10, 2017 3:30:00 AM

Meet Adomik at dmexco 2017

We will be attending dmexco again in September. Let's connect! A quick event announcement: On the 13th and 14th of September 2017, Adomik will be at dmexco. This year, we are excited to showcase some new features of the industry-leading unified programmatic yield management platform for publishers....

Jul 11, 2017 3:00:00 AM

AdExchanger: The Guardian uses Adomik's unified analytics tools for holistic yield management

We are happy to share a recent article that AdExchanger recently wrote about how The Guardian uses Adomik's unified analytics to better understand and decision on their programmatic inventory and manage yield holistically in today's current environment.

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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