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The Adomik Blog

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Nov 8, 2018 7:00:00 AM

How to Identify Key Revenue Trends and React

  How often do you monitor and react to the revenue trends? Are you keeping pace with regular changes in the market? From one day to another, revenue drivers may vary for numerous reasons such as:

Gabriele Guarneri

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May 7, 2018 7:00:00 AM

1st Way to Improving Publishers' Yield Management: Work with Real Data

In our last article we drew a quick picture of yield management today, showing that publishers monetization and yield strategies moved from a “hierarchical” system to a multichannel/multiproduct universe. As a result of this move, we see publishers make common mistakes when it comes to finding a...
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May 2, 2018 7:00:00 AM

3 Rules for Publishers to Improve their Yield Management - Introduction

Adomik’s VPs of Revenue and Client Success, Benjamin Lanfry and Remi Quilliet, had the pleasure of taking part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. Benjamin was part of a panel with Google and Mediarithmics, where he presented strategies for inventory valuation and...
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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about: Market Trends (UK, France, NL, Spain, Australia) Top 10 buyers (UK, France, NL, Spain, Australia) Tips on how to make deals a key part of your programmatic...
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Feb 2, 2018 4:00:00 AM

Meet Adomik at Digiday Publisher Summit in Monaco

We will be attending Digiday on February 19-21. Let's connect! A quick event announcement: On the 19th, 20th and 21st of February 2018, Adomik will be at Digiday in Monaco.
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Jan 23, 2018 6:30:00 AM

January MarketWatch Data: Quarterly Programmatic Wrap Up: Australia, France, NL, Spain, UK Demand Trends

Q4 2017 MarketWatch Programmatic Market Data Insights With the arrival of New Year, we leave behind Q4. Here’s Q4's quarterly wrap up post. In it, you’ll learn about Q4's Demand Trends. (You've already seen the market trends in the previous MarketWatch data post)  Top Share of Revenue In all 5...
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Jan 18, 2018 6:30:00 AM

January MarketWatch Data: Quarterly  Programmatic Wrap Up: Australia, France, NL, Spain, UK Market Trends

Q4 2017 MarketWatch Programmatic Market Data Insights With the arrival of New Year, we leave behind Q4. Here’s Q4's quarterly wrap up post. In it, you’ll learn about Q4's Market Trends. (Stay tuned, you'll see Q4 Demand Trends in our next MarketWatch post)  Declining Markets         Source: Adomik...
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Jan 12, 2018 7:00:00 AM

Adomik empowers Fairfax Media to increase understanding and gain control of inventory.

As one of the largest media conglomerates in the Asia-Pacific market, Fairfax Media engages the attention of more than 7 million visitors per month. In 2014, to operate across this scale Fairfax adopted programmatic channels to manage yield more efficiently.
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Dec 6, 2017 6:00:00 AM

4 Golden Rules to Header Bidding Success, Introduction

Best practices for getting your header setup and running optimally

Nov 30, 2017 1:30:00 AM

Adomik Awarded #3 ranking in Deloitte 2017 TECHNOLOGY FAST 50

After obtaining #2 ranking Île-de-France region, Adomik captures #3 national ranking for France We are proud to announce we have been awarded second position in the Île-de-France regional rankings and 3rd position for French national rankings in Deloitte's Technology Fast50 competition. The...

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Nov 4, 2018 6:30:00 PM

Adomik Is Expanding To Japan

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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