Jeff Bernard

Recent Posts

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

Posted by Jeff Bernard on Nov 20, 2015 4:13:01 PM

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management

Pricing programmatic inventory: using data and insights to get it right

Posted by Jeff Bernard on Nov 5, 2015 2:00:00 PM

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

An overview of yield management in a programmatic world

Posted by Jeff Bernard on Nov 3, 2015 7:30:00 PM

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, Yield Management, programmatic selling, programmatic yield management handbook, PYMH

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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