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Apr 24, 2019 5:40:19 AM

Learn How Prisma Media Reconciles Its Advertising Data Flows and Uses the Adomik Platform

French publishers joined our Paris breakfast in December 2018 to discuss challenges about data flow reconciliation during a panel with some of our French clients, including Prisma Media.

Jeff Bernard

Recent Posts

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Oct 10, 2017 8:00:00 AM

Holistic Yield Management, Part 5: Unification of Data Operations

  (Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   The last post in the holistic management series is about your data. Being able to collect, organize and leverage all the data that relates to your advertising business is critical to success in...
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Oct 5, 2017 8:00:00 AM

Holistic Yield Management, Part 4: Unification of Demand Management

  (Part 4 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   Demand management has become more complex with programmatic… and is still a very powerful activity to generate revenue. We have so many examples of companies doing a fantastic job of managing...
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Oct 3, 2017 8:00:00 AM

Holistic Yield Management, Part 3: Unification of Sales Channels

  (Part 3 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   There are multiple sales channels that you can rely on today: programmatic open auctions, PMPs - some of these powered by your 1st party data with multiple flavors of Public, Private or Preferred,...

Sep 28, 2017 9:00:00 AM

Holistic Yield Management, Part 2: Unification of Impression Mechanics

  (Part 2 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management Article   Unification of impression mechanics On the programmatic side, implementing a stack that combines all available demand for each single impression and puts that demand into competition will...

Sep 26, 2017 9:00:00 AM

Holistic Yield Management: An Overview, Definition, and Strategies

(Part 1 of a 5 part series on Holistic Yield Management) An Overview of Holistic Yield Management Programmatic ad yield management can be defined as the process of improving revenue through the implementation of strategic pricing and inventory controls. Most Publishers are now accustomed in some...

Nov 11, 2015 12:17:00 PM

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

Nov 5, 2015 8:00:00 AM

Pricing programmatic inventory: using data and insights to get it right

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

Nov 3, 2015 1:30:00 PM

An overview of yield management in a programmatic world

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

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  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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