Jennifer Derke

Recent Posts

Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB

Posted by Jennifer Derke on Feb 5, 2016 4:30:00 PM

(This is Chapter 13 of the Adomik Programmatic Yield Management Handbook)


Topics: holistic yield management

Programmatic Inventory Channel Allocation: Part 1: General Channel Overview

Posted by Jennifer Derke on Feb 1, 2016 4:58:29 PM
(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook)

When thinking through programmatic inventory channel allocation, first understand the channels you'll use to serve your buyers

Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the table in front of you. You’ll want to maximize area on your plate to feed yourself. How will you determine the best foods to put on your plate so that you will be optimally satisfied at the end of the meal?


Topics: programmatic channel allocation, programmatic yield

Learning to Master Programmatic Analytics for Publishers

Posted by Jennifer Derke on Dec 18, 2015 7:37:34 PM

(This is Chapter 11 of the Adomik Programmatic Yield Management Handbook)

Programmatic analytics is a relatively new practice that when mastered, will dramatically impact the health of the independant publisher ecosystem

The first step to taking control of your programmatic revenue is understanding market activity on the exchange. In this chapter we will guide you through two key analytics concerns:


Topics: programmatic analytics, PYMH

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.