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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about: Market Trends (UK, France, NL, Spain, Australia) Top 10 buyers (UK, France, NL, Spain, Australia) Tips on how to make deals a key part of your programmatic...

Jennifer Derke

Recent Posts

Feb 5, 2016 10:30:00 AM

Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB

(This is Chapter 13 of the Adomik Programmatic Yield Management Handbook)

Feb 1, 2016 10:58:29 AM

Programmatic Inventory Channel Allocation: Part 1: General Channel Overview

(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook)   When thinking through programmatic inventory channel allocation, first understand the channels you'll use to serve your buyers Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the...

Dec 18, 2015 1:37:34 PM

Learning to Master Programmatic Analytics for Publishers

(This is Chapter 11 of the Adomik  Programmatic Yield Management Handbook)   Programmatic analytics is a relatively new practice that when mastered, will dramatically impact the health of the independant publisher ecosystem The first step to taking control of your programmatic revenue is...

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