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Jonathon Shaevitz

Recent Posts

Data-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here's what publishers can do.

Posted by Jonathon Shaevitz on Jul 27, 2015 9:40:00 AM

 

To get back in control, publishers need to command their trading data, understand their audiences and work together with buyers to strengthen productive relationships

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Topics: programmatic yield management, RTB, data-driven publishing

Data-driven Publishing: Avoiding publisher “Programmageddon”.

Posted by Jonathon Shaevitz on Jul 17, 2015 7:00:00 AM

To secure the health of premium publishing as we know it in a programmatic world, publishers must take command of publisher trading data and demand buy-side transparency.

Part 1 of a 2 part series

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Topics: programmatic publisher, programmatic yield management, publisher trading data

The Great Impression Winnowing of 2015

Posted by Jonathon Shaevitz on Jun 10, 2015 7:36:00 AM

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

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Topics: Programmatic, RTB, Digital Publisher, Yield Management, transparency

How transparency in today’s programmatic market can help create the next SnapChat.

Posted by Jonathon Shaevitz on Jun 3, 2015 8:44:00 AM

Transparency among buyers and sellers can prevent the Google/Facebook duopoly and spur innovation.

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Topics: programmatic publisher, programmatic yield management, Programmatic, RTB, Digital Publisher, transparency, adtech

Avoiding another RTB Unicorn

Posted by Jonathon Shaevitz on May 27, 2015 1:39:00 PM

Topics: Programmatic, RTB, Digital Publisher, transparency, adtech

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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