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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about: Market Trends (UK, France, NL, Spain, Australia) Top 10 buyers (UK, France, NL, Spain, Australia) Tips on how to make deals a key part of your programmatic...

Jonathon Shaevitz

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Jul 27, 2015 9:40:00 AM

Data-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here's what publishers can do.

To get back in control, publishers need to command their trading data, understand their audiences and work together with buyers to strengthen productive relationships

Jul 17, 2015 7:00:00 AM

Data-driven Publishing: Avoiding publisher “Programmageddon”.

To secure the health of premium publishing as we know it in a programmatic world, publishers must take command of publisher trading data and demand buy-side transparency. Part 1 of a 2 part series

Jun 10, 2015 7:36:00 AM

The Great Impression Winnowing of 2015

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

Jun 3, 2015 8:44:00 AM

How transparency in today’s programmatic market can help create the next SnapChat.

Transparency among buyers and sellers can prevent the Google/Facebook duopoly and spur innovation.

May 27, 2015 1:39:00 PM

Avoiding another RTB Unicorn

 Part 2 of a series on programmatic market transparency.

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