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Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...

Jonathon Shaevitz

Recent Posts

Jul 27, 2015 9:40:00 AM

Data-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here's what publishers can do.

To get back in control, publishers need to command their trading data, understand their audiences and work together with buyers to strengthen productive relationships

Jul 17, 2015 7:00:00 AM

Data-driven Publishing: Avoiding publisher “Programmageddon”.

To secure the health of premium publishing as we know it in a programmatic world, publishers must take command of publisher trading data and demand buy-side transparency. Part 1 of a 2 part series

Jun 10, 2015 7:36:00 AM

The Great Impression Winnowing of 2015

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

Jun 3, 2015 8:44:00 AM

How transparency in today’s programmatic market can help create the next SnapChat.

Transparency among buyers and sellers can prevent the Google/Facebook duopoly and spur innovation.

May 27, 2015 1:39:00 PM

Avoiding another RTB Unicorn

 Part 2 of a series on programmatic market transparency.

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