<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=822494444590823&amp;ev=PageView&amp;noscript=1">

Remi Quilliet

Recent Posts

Best Practices: The Move to First-Price Auctions: An Overview

Posted by Remi Quilliet on Oct 12, 2017 8:00:00 AM

 A First Price Auction Overview
(Part 1 of a 3 part series on Best Practices for First Price Auctions) 

A few words up front. The move to a first price auction is controversial. In many cases, it has not even been up to the publishers. We have anecdotal evidence from some of our publisher clients that some of them literally woke up to have discovered that they were now using a first-price auction without their permission or knowledge (needless to say their demand partners didn’t know either and were asking questions quickly!). The above is a scenario we’d like to see avoided, as it could be very harmful to the long-term health of your demand partner ecosystem. This type of change, managed improperly, could destroy the trust of your buyers.

Read More...

Topics: Yield Management, Pricing programmatic inventory, data driven programmatic selling, programmatic yield, demand management, first price auction

Programmatic Selling Technology + Complexity = Challenges

Posted by Remi Quilliet on Oct 30, 2015 6:32:00 AM

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

Read More...

Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

A General Overview of Programmatic Selling Channels

Posted by Remi Quilliet on Oct 27, 2015 6:02:00 AM

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

Read More...

Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

The Programmatic Media Landscape: Different Roles and Actors

Posted by Remi Quilliet on Oct 22, 2015 7:00:00 AM

(This is Chapter 2 of the Adomik Programmatic Yield Management Handbook)

Read More...

Topics: programmatic yield management handbook, programmatic media

Programmatic Advertising: A definition and Initial Impacts

Posted by Remi Quilliet on Oct 15, 2015 7:30:00 AM

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook)

An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask:

"Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic purchase and sale of advertising space in real time.[1] In this process, technologies automate the buying, placement, and optimisation of digital, television, print outdoor and radio media inventory, replacing human-based methods.[2] Experts believe programmatic media will soon become the norm rather than the exception (Wikipedia)

Read More...

Topics: programmatic yield management, programmatic yield management handbook, PYMH

The two post-launch activities that will insure your private marketplaces work

Posted by Remi Quilliet on May 6, 2015 7:40:00 AM

PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES 

As we noted in post 2 of this series, once you have selected the correct deal structure, identified inventory, and established pricing, you are ready to launch your private deal (PMP). However, what you do after launch is key to making sure the deal has a chance of realizing its potential -- and turning into a lucrative long-term relationship.

Read More...

Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, PMP

The top 5 (pre-deal) keys to getting Private Marketplaces right.

Posted by Remi Quilliet on Apr 29, 2015 11:41:00 AM

PART 2 of the "How to fix Private Marketplaces" Series 

Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?.
Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right.
Part 3 (coming soon): Three keys to post-launch success of private marketplaces

Read More...

Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, Yield Management

How to fix private marketplaces (PMP)

Posted by Remi Quilliet on Apr 10, 2015 10:35:00 AM

Part 1 of a 3 part series on fixing Private Marketplaces (PMP). Part 1 will overview what’s wrong with private marketplaces, Part 2 will focus on the keys to getting PMP working right, Part 3 will focus on post-launch success factors.

Read More...

Topics: Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

I WANT A DEMO