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Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...

Sarah Debussche

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Apr 12, 2018 7:00:00 AM

Publisher Sales Team: How to capture PMP opportunities

Programmatic sales teams spend a lot of time chasing information from agencies and trading desks to keep track of current and upcoming campaigns... Information is limited to the data buyers are willing to share making the marketplace even murkier.

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  • Better leverage private marketplaces
  • Maximize your header bidding channel

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