Trip Foster

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Meet Adomik at Dmexco 2016 Cologne

Posted by Trip Foster on Aug 26, 2016 3:57:54 PM

We will be attending Dmexco again this fall. Please come and see us!

A quick event announcement: On September 14th & 15th, Adomik will be meeting with customers and prospects at dmexco.
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Topics: programmatic yield management, programmatic analytics, programmatic events, dmexco

Meet Adomik at AdMonsters Ops 2016 NYC

Posted by Trip Foster on May 31, 2016 10:27:26 PM

We will be sponsoring AdMonsters OPS next week. Please come and see us!

A quick event announcement: On June 7th, Adomik will be sponsoring  AdMonsters Ops in New York to meet with our customers and prospects.
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Topics: programmatic yield management, programmatic analytics, programmatic events

Check out Adomik's Customer Case Studies

Posted by Trip Foster on Feb 29, 2016 8:22:10 PM

Adomik's customers span the globe and deploy Adomik for many reasons. We have assembled some Adomik customer case studies for your convenience.

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Topics: programmatic yield management, RTB

Meet at Mobile World Congress: See Adomik's programmatic yield management solutions for mobile

Posted by Trip Foster on Feb 20, 2016 4:35:51 PM

We will be at Mobile World Congress to demo our programmatic yield management solutions for mobile inventory.

A quick event announcement: On February 22nd - 25th Adomik will be attending Mobile World Congress in Barcelona to demonstrate our programmatic yield management solutions for mobile inventory.
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Topics: programmatic yield management, programmatic analytics, programmatic events, mobile inventory, yield management for mobile

Meet Adomik at AdExchanger's Industry Preview!

Posted by Trip Foster on Jan 18, 2016 5:35:38 PM

We look forward to meeting you at AdExchanger's Industry Preview

A quick event announcement:. On January 20th and 21st Adomik will be attending AdExchanger's Industry Preview in New York. 
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Topics: programmatic yield management, programmatic analytics, programmatic events, adexchanger industry preview

Get your Private Marketplace (PMP) Strategy ready for 2016

Posted by Trip Foster on Nov 30, 2015 11:13:19 PM

Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December...but you need to be thoughtful about which buyers you setup deals with

December buyers are not always the same buyers that buy all year -- especially January. So make sure you understand your demand ecosystem well and set up your PMP strategy accordingly.

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Topics: PMP/Deal ID, PMP, programmatic private marketplace, Private Marketplace (PMP) Strategy

Command your programmatic seller trading data - the lifeblood of modern media selling.

Posted by Trip Foster on Nov 18, 2015 11:30:00 AM

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management, seller trading data, programmatic trading data

Adomik's COO Shaevitz: The Golden Programmatic Mean & Data Driven Programmatic Publishing

Posted by Trip Foster on Oct 26, 2015 4:00:00 PM

Today a byline by our COO and President Jonathon Shaevitz appeared in iMedia Connection discussing marketplace balance and data driven programmatic publishing

 The piece is called The search for programmatic's golden mean. Have a read and let us know what you think. Here's what it covers:

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Topics: data-driven publishing, data driven programmatic selling

A worthy listen for digital media sellers: Ben Thomson & James Allworth's Exponent: All About Ads

Posted by Trip Foster on Oct 16, 2015 4:18:08 PM

Digital media sellers should listen to this podcast. It's well worth the time.

For those of you who don't listen to Exponent, a podcast about digital strategy from Ben Thompson and James Allworth, you are missing out. They are both great srategists and thinkers about where things are going. They spend a fair amout time on publishing-- particularly the current state of ads on the internet and the roles that exchanges, walled gardens, native ads and Buzzfeed's business model play in this evolution.

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Introducing the Programmatic Yield Management Handbook, a multi-part series

Posted by Trip Foster on Oct 14, 2015 9:36:00 PM

 

Adomik’s Programmatic Yield Management Handbook will deliver a weekly curriculum to help media sellers get in control and confidently operate in the programmatic ecosystem.  

Yes, you read that right, we said sellers! This content is focused on issues from a seller's perspective. We recognize that there are two sides to every transaction, and without buyers, there would be no market. However, we are focused on creating information and insight for sellers, who have traditionally been, if not ignored, unintentionally marginalized by vendors and others chasing “the hottie at the dance” -- buy side money.

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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