Trip Foster

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Adomik's COO Shaevitz: The Golden Programmatic Mean & Data Driven Programmatic Publishing

Posted by Trip Foster on Oct 26, 2015 4:00:00 PM

Today a byline by our COO and President Jonathon Shaevitz appeared in iMedia Connection discussing marketplace balance and data driven programmatic publishing

 The piece is called The search for programmatic's golden mean. Have a read and let us know what you think. Here's what it covers:

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Topics: data-driven publishing, data driven programmatic selling

A worthy listen for digital media sellers: Ben Thomson & James Allworth's Exponent: All About Ads

Posted by Trip Foster on Oct 16, 2015 4:18:08 PM

Digital media sellers should listen to this podcast. It's well worth the time.

For those of you who don't listen to Exponent, a podcast about digital strategy from Ben Thompson and James Allworth, you are missing out. They are both great srategists and thinkers about where things are going. They spend a fair amout time on publishing-- particularly the current state of ads on the internet and the roles that exchanges, walled gardens, native ads and Buzzfeed's business model play in this evolution.

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Introducing the Programmatic Yield Management Handbook, a multi-part series

Posted by Trip Foster on Oct 14, 2015 9:36:00 PM

 

Adomik’s Programmatic Yield Management Handbook will deliver a weekly curriculum to help media sellers get in control and confidently operate in the programmatic ecosystem.  

Yes, you read that right, we said sellers! This content is focused on issues from a seller's perspective. We recognize that there are two sides to every transaction, and without buyers, there would be no market. However, we are focused on creating information and insight for sellers, who have traditionally been, if not ignored, unintentionally marginalized by vendors and others chasing “the hottie at the dance” -- buy side money.

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

Free Whitepaper: How to fix programmatic private marketplaces

Posted by Trip Foster on Oct 8, 2015 7:53:58 PM

We are pleased to present Adomik's latest whitepaper about fixing programmatic private marketplaces.

We believe the programmatic private deal channel - if managed properly - can be a very efficient and productive one for both buyers and sellers.

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Adomik Honored with Digiday Signal Award for Analytics Platforms

Posted by Trip Foster on Sep 25, 2015 1:30:00 PM

We are proud to report that at tonight's Digiday Signal Awards we received the Signal Honor for Analytics Platforms.

As many of you know, the team has worked tirelessly for the last couple years to build the industry's leading programmatic analytics and yield management platform. Today's award is a validation of the team's effort.

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Topics: programmatic analytics

Is "Adblockalypse Now" coming for programmatic yield?

Posted by Trip Foster on Sep 21, 2015 1:00:00 PM

 

Is the AdBlockalypse coming? Programmatic yield will change significantly if so. Read on and take our quick survey...

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Adomik launches Deal Maker yield management software to improve the performance and yield of programmatic private marketplaces (PMP)

Posted by Trip Foster on Sep 16, 2015 9:55:14 AM

Today Adomik announced the release of Deal Maker. Adomik Deal Maker yield management software supercharges the performance of the programmatic PMP/Deal ID

Today , we are happy to officially announce Adomik Deal Maker. Adomik Deal Maker helps digital media sellers discover, price and manage programmatic private deals to inmprove programmatic yield and turn PMP into a powerful channel in the programmatic yield management tool set.

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Programmatic Publishers: A quick Q&A with Programmatic Advertising's Slant

Posted by Trip Foster on Sep 9, 2015 12:30:00 PM

 

Our President and COO, Jonathon Shaevitz recently spoke to Programmatic Advertising to discuss opportunities for programmatic publishers other programmatic players

The quick Q & A can be found here.

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Come see Adomik's programmatic yield management solutions in person!

Posted by Trip Foster on Sep 4, 2015 12:48:00 PM

Come see our programmatic yield management and programmatic analytics solutions in Cologne!

A quick event announcement. On September 16th and 17th Adomik will be attending dmexco in Cologne, Germany. We will have both US and EU team members on site to meet with you. We look forward to showing you our programmatic yield management and programmatic analytics solutions and answer any questions.
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Topics: programmatic yield management, programmatic analytics

Is Header Bidding the New Black (for programmatic revenue)?

Posted by Trip Foster on Aug 27, 2015 7:35:23 PM

There has been a lot of talk over the last few months in programmatic publisher circles about Header Bidding (also called pre-bidding, advanced bidding, and tagless bidding). The point of this post is not to overview what it is, but to discuss:

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If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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