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Adomik's COO Shaevitz: The Golden Programmatic Mean & Data Driven Programmatic Publishing

Posted by Trip Foster on Oct 26, 2015 11:00:00 AM

Today a byline by our COO and President Jonathon Shaevitz appeared in iMedia Connection discussing marketplace balance and data driven programmatic publishing

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 The piece is called The search for programmatic's golden mean. Have a read and let us know what you think. Here's what it covers:

  • Why data-driven sellers need to be the rule rather than the exception
  • How the industry will accomodate buyer and seller interests as use of technology becomes balanced
  • How the buy and sell sides can work together to eliminate waste and recapture the true value from inventory

 

Topics: data-driven publishing, data driven programmatic selling

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your private deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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