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Adomik's COO Shaevitz: The Golden Programmatic Mean & Data Driven Programmatic Publishing

Posted by Trip Foster on Oct 26, 2015 11:00:00 AM

Today a byline by our COO and President Jonathon Shaevitz appeared in iMedia Connection discussing marketplace balance and data driven programmatic publishing


 The piece is called The search for programmatic's golden mean. Have a read and let us know what you think. Here's what it covers:

  • Why data-driven sellers need to be the rule rather than the exception
  • How the industry will accomodate buyer and seller interests as use of technology becomes balanced
  • How the buy and sell sides can work together to eliminate waste and recapture the true value from inventory


Topics: data-driven publishing, data driven programmatic selling

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your private deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.