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Dec 21, 2017 2:00:00 AM

December MarketWatch Data: Best of UK Market: Trends, Best Buyers & Tips to manage your stack

The MarketWatch Newsletter

Following the November MarketWatch Data blogpost through you got the best of 5 regional markets, here’s December edition.

In this month’s edition you'll get insights of UK market, but if you are interested in getting real-time snapshots of UK, Netherlands, France, Spain and Australia then subscribe to your region's newsletter below: 




The December MarketWatch Data Highlights


In this month’s edition, you’ll learn:

  • The market trend in November
  • The TOP 10 buyers: CPM distribution over October and November
  • Some tips to holistically manage your stack




Screen Shot 2017-12-20 at 17.26.31-1.png













Source: Adomik MarketWatch App


  • The Market keeps growing both in programmatic channels (18.9%) and in private deals (+40.1%), but different mechanisms are at play. Programmatic channels growth is largely due to the increase in CPMs, while PMP increases are due to the increase in both impressions and CPMs.




Screen Shot 2017-12-19 at 18.53.09.png


















Source: Adomik MarketWatch App


  • Agency trading desks are driving the highest CPMs compared to independent players, so if you want to capture the highest CPMs, your sales efforts should concentrate on them.
  • All buyers bought at a higher CPM in November, in line with the market trend seen above.


As you know December will drive the highest CPMs. If you want to beat the competition and get the best from your inventory, the holistic yield management concept becomes more crucial. That’s why we’ve put together a guide to make sure to capture opportunities like these above.


Stay tuned and see you next month when we bring you the entire Q4 data set!





All data is collected, anonymized and aggregated by Adomik. Adomik uses Google AdX, Rubicon and AppNexus data only for the MarketWatch Newsletter.


Topics: Programmatic, programmatic reporting, Marketwatch newsletter

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