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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about:

  • Market Trends (UK, France, NL, Spain, Australia)
  • Top 10 buyers (UK, France, NL, Spain, Australia)
  • Tips on how to make deals a key part of your programmatic strategy


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  • As you can see, January revenue contracted in all markets aside from the Netherlands
  • Spain has taken the largest hit in all channel pricing in January, while the Netherlands was the one market with an increase in pricing



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  • In the charts above, only three or four out of top 10 buyers per country increased their spend in January.
  • In these lower spend months (and as many campaigns are being planned/relaunched) be sure you're aware of any big campaigns going live in the market and engage proactively with the corresponding buyer(s).


During declining months, be sure you capture big campaign budgets in your PMP channel. The channel can be immensely valuable if executed properly. We have collected some pain points over the years to help you make Deals a key part of your programmatic yield management strategy.


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All data is collected, anonymized and aggregated by Adomik. Adomik uses Google AdX, Rubicon, AppNexus, Smart and Improve data only for the MarketWatch Newsletter.

Topics: programmatic advertising, Private Marketplace (PMP) Strategy, programmatic reporting, Marketwatch newsletter, programmatic demand

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