Get your Private Marketplace (PMP) Strategy ready for 2016

Posted by Trip Foster on Nov 30, 2015 11:13:19 PM


Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December...but you need to be thoughtful about which buyers you setup deals with

December buyers are not always the same buyers that buy all year -- especially January. So make sure you understand your demand ecosystem well and set up your PMP strategy accordingly.

To further refine your PMP strategy for 2016, we suggest reviewing  Adomik's "How to Fix Private Marketplaces" whitepaper. Click below to download...its free.


Topics: PMP/Deal ID, PMP, programmatic private marketplace, Private Marketplace (PMP) Strategy

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your PMP deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.