Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December...but you need to be thoughtful about which buyers you setup deals with
December buyers are not always the same buyers that buy all year -- especially January. So make sure you understand your demand ecosystem well and set up your PMP strategy accordingly.
To further refine your PMP strategy for 2016, we suggest reviewing Adomik's "How to Fix Private Marketplaces" whitepaper. Click below to download...its free.