Get the latest in programmatic yield management

New Data Connector Added: Yandex

Being the largest search engine service provider in Russia and the Commonwealth of Independent States, Yandex uses different types of targeting, half of which are based on user behavior. This allows publishers to focus on the interests of each visitor and show only those offers that are directly related to what interests him/her at the moment. Pairing Yandex to the Adomik Data Engine to make sense of your data and find insights to improve your inventory monetization and sales performance.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

New Data Connector Added: Sublime

Benefit more from Sublime data with the Adomik data connector. Sublime creates and delivers tailor-made solutions that perform at scale for premium brands and publishers. By combining market-leading technology with a creative-first approach, Sublime simplifies the delivery of premium, user-friendly digital ad formats that elevate brand equity and drive results. By distributing video and display ad campaigns through Sublime, publishers get the most out of their inventory and strengthen their direct or programmatic sales while offering an interactive user experience. When you connect your Sublime data to the Adomik Data Engine, you’ll have the tools to dive into your performance metrics and find insights to better monetize your inventory.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

New Adomik Case Study: Cox Automotive

Adomik-products-report-manage

 

“Before Adomik our Programmatic team used to pull the data from our monetization partners into an excel file, to pivot the data, chart it and start doing the analysis. With Adomik, we stopped wasting time on data collection to feed our advertising report, now we can finally spend our time in analysis with the right insights. “

 

 

Cox_Automotive_logo.svg

Ravikumar Munukutla
Principal Product Manager

 

 

Problem and Challenges

Header Bidding Adoption

Cox Automotive began implementing their header bidding wrapper in Q3 2018, auctioning their inventory not only in Google Adx but also in other exchanges such as Appnexus and Open X. Hence, They soon realized that:

  • It was hard and time consuming to collect data from different sources.
  • The data they were getting from different exchanges was in a different format with different granularity: some provided data by format, some provided data by advertisers.
  • They had a lot of data but it was difficult to obtain useful and actionable insights for their business.

In a few words, they started to deal with a problem that concerns all big publishers: multiple monetization sources, multiple tools, multiple channels.

Solution

Cox Automotive’s Programmatic team found Adomik to be just what they were looking for. Designed for a complex Ad stack, the Adomik Platform could collect their data from all monetization partners, consolidate it, enrich it and make it available in a single holistic dashboard.

Cox Automotive has been using Adomik’s REPORT and MANAGE products since September 2018 to address those challenges. Since then Adomik has helped to:

  • Access consolidated & accurate data for Cox Automotive digital advertising activity across their full stack: Direct, Header, Native, Guaranteed, PMP, Search, Programmatic reporting.
  • Harmonize their SSP data thanks to Adomik robust mapping engines with zero discrepancy.
  • Carry out side-by-side comparison of CPM by advertiser cross transaction types to identify revenue
    trends at the most granular level.
  • Access year-on-year advertising report comparisons, as Report has up to a 24-month history.
  • Improve teams’ efficiency with custom reporting.
  • Monitor campaign efficiency and buyer behaviour across SSPs (Supply Path Optimization).
  • Assess and adapt their pricing strategy across products and platforms.
  • Collect data in their data lake, financial IS, and BI tools for case-specific reporting and analysis.

With Adomik REPORT, Cox Automotive’s Programmatic Team gets a holistic view of each of their SSPs’ data in their stack, all within one platform, instead of interchanging throughout multiple interfaces.

Within the tool they can filter their searches with a number of different dimensions so that they can target just the right information they’d like to analyze.

 

 

New Data Connector Added: myTarget

Benefit more from myTarget data with the Adomik data connector. myTarget caters for advertisements on Russia’s largest social networks. It is a self-service ad platform run by  Mail.ru Group that covers 96% of the Russian market. Pairing myTarget to the Adomik Data Engine allows you to closely monitor your advertising business.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

Publisher Sales Team: How to capture PMP opportunities

Programmatic sales teams spend a lot of time chasing information from agencies and trading desks to keep track of current and upcoming campaigns… Information is limited to the data buyers are willing to share, making the marketplace opaque.

Continue reading “Publisher Sales Team: How to capture PMP opportunities”

How to Detect Revenue Opportunities and Act Accordingly with Adomik

With the Adomik Platform, you can analyse your business performance in Report, compare it to the market in Sell and capture new opportunities. 

 

Adomik Sell-Report

 

“Within its easy-to-use dashboard, the Adomik team set up customised functionalities to fit the tool to our needs. The platform helps us get consolidated and comprehensible data for the majority of our advertising activity, compare our business performance to the market and make well-informed, data-driven decisions. It has greatly decreased our daily workload and the time spent on reporting and analysis. ” 

 

James Swan,
Programmatic Account Director

 

The Adomik Platform is ideal to:

  • Identify revenue trends on your inventory and act accordingly
  • Identify brands in Open Auction and offer them PMP deals
  • Detect underperforming buyers and discover PMP opportunities
  • Act on new market entries with automatic campaign alerts

How to identify revenue trends on your inventory & act accordingly

Source: The Adomik Platform

  1. Log into Adomik Report
  2. Focus on last month data to identify trends
  3. Identify a brand starting to spend on your inventory
  4. Log into Adomik Sell and see on how this brand is performing in your market
  5. Understand if this comes from a market trend or from a specific buyer relationship

How to identify brands in Open Auction & offer them PMP deals

Source: The Adomik Platform

  1. Log into Adomik Report and filter by Open Auction transactions
  2. Identify which brands are active in several SSPs
  3. Compare revenue and CPMs from different SSPs
  4. Log into Adomik Sell to focus on these brands and understand if they are already spending in PMPs in your market
  5. If yes, discover the preferred SSP to strike a new deal and guidance on CPMs

How to detect underperforming buyers and discover PMP opportunities

Source: Adomik Sell

  1. Log into Adomik Sell
  2. Compare buyers activity between you and the market
  3. Understand the missed potential/overperformance for a given scope
  4. Sort by negative gaps to understand which buyers are underperforming on your inventory
  5. Detect negative gap coming from low volume sold/CPM below the market
  6. Filter by “Deal” transaction type to only focus on PMP activity
  7. Focus on brand ecosystem to deep dive at the campaign level
  8. Rank by negative gap to identify missed opportunities
  9. Get CPM information about campaigns missing from your demand mix

How to act on new market entries with automatic campaign alerts

Source: Adomik Sell

  1. Log into Adomik Sell Market Alerts
  2. Detect the opportunities where you are behind the market
  3. Act accordingly

New Data Connector Added: AdYouLike

Get more of your AdYouLike data with the Adomik Data Connector. Used by the most premium publishers, AdYouLike is the largest native advertising exchange that combines user experience and artificial intelligence to power better ad experiences. By distributing their Native Ad campaigns through AdYouLike, publishers get the most out of their inventory and strengthen their direct or programmatic sales while offering a friendlier user experience. When you connect your AdYouLike data to the Adomik Data Engine you’ll have the tools to dive into your performance metrics and monetize your content with Native Advertising.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

New Dimension in Report: Exchange Bidding Integration!

Adomik is fully supporting the Exchange Bidding (EBtechnology in Report. It allows you to filter your advertising data aggregated per partner using the Google EB technology.

As a reminder, with Exchange Bidding, publishers and exchanges optimize yield management with server-to-server real-time bidding that uses a publisher’s existing tagging or SDK implementation.

What does this mean for you?

More accuracy!

This revamped integration allows Adomik to be completely accurate on your Google advertising data. If you choose for the all-at-once connector, you get rid of potential discrepancies that individual partners may have in their reporting.

And more partners available in your Reporting tool!

Now when you log into the Adomik Platform, you can breakdown revenue per even more partners than before: all partners using EB will now be displayed in your Report dashboard. 

You will find the EB integration under the ‘seat’ dimension:

EB screenshot-1
Source: Adomik Report


All other integrations will be found under the Integration type’ dimension, allowing you to carry out complex stack analysis, in a context where Google will be moving to first price auction.

There is more than one way to connect to SSP platforms for you to choose from:
  • Either connect to the EB partners all-at-once using the Adomik data connector – check the list of partners integrated via EB here.  
  • Or connect directly to each individual partner – check the Adomik-supported partners here.
  • Be aware that only 4 dimensions are visible via the EB all-at-once connection (Format, Device, Country, Adslot). We will have dimensions as soon as they become available with Google (Transaction Type coming soon).
  • If you wish to see more than the 4 EB dimensions above, choose direct connection to partners, and visualize the large range of dimensions in your Adomik unified reporting tool.

As a reminder, Report is the hub where your team congregates to monitor their advertising activity on a daily basis. It is the first cross-channel data aggregation tool that unifies all your advertising data into a single holistic dashboard. Powered by Adomik’s Data Engine, it automatically collects the advertising data from all of your monetization platforms and consolidates it into an all-in-one analytics and data aggregation tool. If you are not using Report yet, ask for a demo now!

Filter your advertising data per agency, via the Buyer Holding dimension in Report !

The Buyer Holding dimension allows you to filter your advertising data aggregated, per agency of a large buyer corporation.

Now when you log into the Adomik Platform, you can breakdown revenue per sub-agency, a way of reporting advertising activities closer to your own internal organization.

  • Have a macro/micro view of your business per buyer.
  • Track objectives per agency
  • Have a wider view of your business, reflecting the way your teams are organized
buyer holding dimension in report
Buyer Holding dimension in Report

As a reminder, Report is the hub where your team congregates to monitor their advertising activity on a daily basis. It is the first cross-channel data aggregation tool that unifies all your advertising data into a single holistic dashboard. Powered by Adomik’s Data Engine, it automatically collects the advertising data from all of your monetization platforms and consolidates it into an all-in-one analytics and data aggregation tool.  If you are not using Report yet, ask for a demo now !