Get the latest in programmatic yield management

New Data Connector Added: Index CAL

About Index CAL

Get more from Index CAL data through the Adomik Data Connector. Index Exchange recently released their Client Audit Logs (CAL). The client audit log service is a new programmatic-based method of accessing non-aggregated data for all events on the Index Exchange (IX) platform. This data provides publishers the ability to build more personalized insights, run sophisticated data science projects, or use customized and consolidated reporting products.
Adomik has been working hand in hand with the Index team to make sure you can leverage this new data source, with the following main benefits: 1/ more robust and reliable integration 2/ improved granularity and flexibility in combinations of dimensions 3/ improved data availability.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

New Metrics in Report: Click Through Rate & Viewability

We’re happy to announce the launch of CTR and Viewability metrics in Report!

As a reminder, Report is the first cross-channel data aggregation tool that unifies all your advertising data into a single holistic dashboard.

When you log into Report, you can switch to “CTR & Viewability mode”,

report-feature-ctr-viewability

Source: Adomik Report
CTR and Viewability metrics together will allow you to:
  • Identify placements that have higher viewability and stronger performance
  • Manage your deals by packaging high performance scope
  • Monitor correlations between CPM, CTR and Viewability
  • Follow metrics evolution through different dimensions like Transaction Type, Device, Format, Ad Slot
  • Monitor metrics evolution over time following a change of strategy
We have also included the metric “Coverage” to ensure clarity in the percent of impressions that provide click and viewability metrics.

 

For more information about Sell and the new dimensions, please contact us by clicking below:

 

 

 

Our sales team will contact you to schedule a demo and answer your questions.

Filter Your Ad Data via the Media Types, PG, PD, Bidder Dimensions!

New dimensions in SELL: Media Types, PG, PD, Bidders

About Sell

Sell is our exclusive advertising market index that allows publishers to monitor their programmatic demand activity, compare their business to the market and discover new opportunities to grow their advertising revenue. Adomik Sell is available in the US, UK, France, Germany, Netherlands, Belgium, Australia, Spain, Italy, and Japan.

Sell allows you to:

  • Uncover prospects who underspend with you
  • Consolidate relationships with clients who overspend with you
  • Discover new PMP sales leads and adjust your pricing strategy accordingly

For more information about Sell and the new dimensions, please contact us by clicking below:

 

 

Our sales team will contact you to schedule a demo and answer your questions.

New Dimensions

Transaction Types: Programmatic Guaranteed and Preferred Deals

adomik-sell-new-transaction-types

Source: Adomik Sell – UK

The Sell tools now include GAM-DFP programmatic guaranteed and preferred deal data in the French, UK, Spanish and Dutch programs. Now, you can: 

  • Analyze the weight of each of those transaction types into the market revenue and their growth through time. You can track if investments are increasing in programmatic guaranteed and preferred deals compared with other transaction types (open auction, deals …).
  • Monitor which brands are transacting through those sales channels, which programmatic buyers are bidding for them and their average market CPMs
  • Combine PG and PD dimensions with all the other dimensions available in Sell, and slice your spent by brands, buyers, formats, devices … and also by media types

Media Types

adomik-sell-media-types

Source: Adomik Sell – UK

Sell has opened a window to video inventory. Because CPMs and demand can be very different between display and video, the Sell tools now include the Media Types dimension in all geo programs. The media type dimension is compatible with all the other dimensions present in Sell.

Benchmarking use cases

You can now compare your revenue against the market share of revenue for each media types. You can also:

  • Focus on display or video to identify deal opportunities and market prices 
  • Dive deeper into instream data to monitor high-value campaign opportunities and CPMs
  • Monitor the market spent and growth in native advertising, classic display or audio …

Inventory development use cases

  • Identify the opportunity cost of not offering Video or Native inventory by looking at their share of voice in the market
  • When investing on Video or Native, Sell can help you identify demand interested into those media types and encourage spent on their properties by offering the correct and fair price 

Bidders

adomik-sell-top-bidders

Source: Adomik Sell – UK

Sell now includes the bidder dimension so you can:

  • Monitor the market revenue by DSPs
  • Analyze drops of DSP spent on their inventory vs. their overall market activity
  • Slice the market revenue by bidders or breakdown the bidder dimension by Partners to identify winning combinations

Shortly after the Google Migration to 1st Price – First Insights

A couple of weeks after the Google migration to 1st Price, read about Adomik observations.

Adomik, 10th October 2019

Google Move to 1st Price started on the 10th of September 2019. The full migration to 1st price, from 40 or 50% to (close to) 100% happened on the 26th of September 2019.

 

Further to our first analysis and initial observations, posted on the 26th of September, we note that there are no major changes since the move from 15% to 40 or 50% of first price impressions. 

 

In late September, the revenue generally stabilized and the CPM evolution is now staying flat. We can still notice a slight increase in volume.

 

While GAM remains in a strong position, Header bidding weight is not evolving much overall. However, we can see that the weight of some SSPs in the header is changing significantly.

 

Adomik’s general view is that Publishers have been cautious with Unified Pricing Rules, avoiding “high” floors that would have cut impressions and created a strong increase in CPM.

 

Furthermore, we can already see some specific buyers starting to “shade their bids”.

These analyses remain early observations still to be confirmed over time. We foresee that most of the bid shading impact will be visible in the coming weeks.

 

During the Google transition to 1st Price, below are Adomik first findings mid-way during the migration. 

Adomik, 26th September 2019

Google Move to 1st Price started on the 10th of September 2019 and is ongoing still

The Google Transition to 1st price auction is underway. The migration started on the 10th of September, and this transition is being overhauled.  The Adomik team of experts have been advising their publisher clients over the past few months, in order to help them understand and anticipate the impact of the migration on their inventory, carry out pricing simulation, and also to adapt their Pricing rules to match the new Unified Pricing Rules

What are the first findings midway and just a few days after the start of the transition?

Given the fact that Google does not simply allow us to isolate the traffic under 1st price auction, it is not very easy for us to draw analyses and conclusions, as this requires a specific setup. We deployed this specific set up together with a selection of publishers worldwide. 

Moreover, we suspect some bidders are probably not fully in a 1st price mode yet.

However, what we can confirm, is that at the beginning of the weekend 18th September,  about 40% of Publishers’ inventory were now sold with 1st price auction and 60% were still sold with 2nd price auction; only a few Publishers remained below this percentage.

What can be seen on Adomik Publisher clients’ inventory?

What strikes us and is obvious, is a general rise in CPM for Authorized Buyers (Ex.: Google AdX) and header. 

Generally speaking, what we see is an increase in revenue on the Authorized Buyers: higher CPM are to be seen. Moreover, we note a decrease in the relative weight of Header Bidding, despite the rise in CPM on the latter, and also a decrease in the Open Bidding (ex Google’s Exchange bidding).  

What would be the reason in your opinion?

The extra income on Authorized Buyers does not specifically come from Google Adwords but from other buyers. We think that it is not only related to the 1st price auction but also to the replacement of the Pricing Rules by the Google Unified Pricing Rules. Indeed, the UPRs create constraints for Adwords. For instance, floors cannot be targeted on Buyers and Adwords specifically, or anonymous prices are disabled. 

And there is more… 

An interesting point we notice – but this still needs to be confirmed over time: if we compare auctions sold on 2nd and 1st price auctions on the same floor, the CPM on 1st price auctions is much higher and generates more income. So we could conclude that more revenue will be generated for Publishers once the migration to 1st price auction is complete. 

Yet, when increasing the floor value, and still keeping an identical one in 1st and 2nd price auctions, the difference in revenue is no longer true. 

Until we notice the following: if floors are set up too high, the 2nd price auction ends up creating more revenue than the 1st price. This is what we found out when digging the analysis more into details. 

We conclude that this is most probably due to a “bid shading” effect. We had suspected this would happen. So our advice for publishers is to be vigilant and careful while setting up floor prices. 

New Data Connector Added: Yandex

Being the largest search engine service provider in Russia and the Commonwealth of Independent States, Yandex uses different types of targeting, half of which are based on user behavior. This allows publishers to focus on the interests of each visitor and show only those offers that are directly related to what interests him/her at the moment. Pairing Yandex to the Adomik Data Engine to make sense of your data and find insights to improve your inventory monetization and sales performance.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

New Data Connector Added: Sublime

Benefit more from Sublime data with the Adomik data connector. Sublime creates and delivers tailor-made solutions that perform at scale for premium brands and publishers. By combining market-leading technology with a creative-first approach, Sublime simplifies the delivery of premium, user-friendly digital ad formats that elevate brand equity and drive results. By distributing video and display ad campaigns through Sublime, publishers get the most out of their inventory and strengthen their direct or programmatic sales while offering an interactive user experience. When you connect your Sublime data to the Adomik Data Engine, you’ll have the tools to dive into your performance metrics and find insights to better monetize your inventory.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

New Adomik Case Study: Cox Automotive

Adomik-products-report-manage

 

“Before Adomik our Programmatic team used to pull the data from our monetization partners into an excel file, to pivot the data, chart it and start doing the analysis. With Adomik, we stopped wasting time on data collection to feed our advertising report, now we can finally spend our time in analysis with the right insights. “

 

 

Cox_Automotive_logo.svg

Ravikumar Munukutla
Principal Product Manager

 

Problem and Challenges

Header Bidding Adoption

Cox Automotive began implementing their header bidding wrapper in Q3 2018, auctioning their inventory not only in Google Adx but also in other exchanges such as Appnexus and Open X. Hence, they started to deal with a problem that concerns all big publishers: multiple monetization sources, multiple tools, multiple channels.

Solution

Cox Automotive’s Programmatic team found Adomik to be just what they were looking for. Cox Automotive has been using Adomik’s REPORT and MANAGE products since September 2018 to address those challenges.

Designed for a complex Ad stack, the Adomik Platform could collect their data from all monetization partners, consolidate it, enrich it and make it available in a single holistic dashboard.

 

 

 

New Data Connector Added: myTarget

Benefit more from myTarget data with the Adomik data connector. myTarget caters for advertisements on Russia’s largest social networks. It is a self-service ad platform run by  Mail.ru Group that covers 96% of the Russian market. Pairing myTarget to the Adomik Data Engine allows you to closely monitor your advertising business.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

Publisher Sales Team: How to capture PMP opportunities

Programmatic sales teams spend a lot of time chasing information from agencies and trading desks to keep track of current and upcoming campaigns… Information is limited to the data buyers are willing to share, making the marketplace opaque.

Continue reading “Publisher Sales Team: How to capture PMP opportunities”