Get the latest in programmatic yield management

New Data Connector Added: Criteo PMC

Report from your Criteo PMC data with the Adomik Data Connector. The Criteo Publisher Marketplace is a self-service platform that works with more than 7,000 publishers across the globe, monetizing 20%-40% of their traffic. Adomik’s Criteo PMC integration allows publishers to gain control over the entire stack and monitor the performance of their multiple connections with Criteo (in the header, from a direct connection or buying on multiple SSPs). Adomik is integrated to both Criteo Premium and Criteo PMC. Pairing Criteo to the Adomik Data Engine allows you to make sense of your data, monitor it, consolidate it, enrich it, and make it available in a single dashboard.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

How to monitor Prebid performance with a header analytic tool dashboard

Monitor your Prebid performance

Monitor header activity with high-level auction metrics broken down per partner: CPM, Revenue, Volume, RPM and Fill rate.

Troubleshoot your Prebid partners

Analyze your partners’ bid behavior using the Header Activity table. Detect which partners are underperforming and why, identify your top partners.

Optimize your Prebid timeout

With Timeout Simulation, quantify the impact of your timeout settings on your overall revenue and make sure each partner can access your inventory: participation rate, win rate, CPM and response time. Adapt your setup accordingly to ensure response time is optimal for each partner.

 

Simulate Uplift in Prebid

Please note that we can help you with uplift simulation in Prebid, via our Professional services offering. Our team of experts will address your custom needs, such as analyses of auction mechanics, user frequency, distribution, impact on buyers’ bidding behavior, packaging, as well as detection of revenue opportunities to help you build your sales strategy. Contact us for more information on our consulting and customized services.

Adomik Header is an analytics tool allowing you to monitor your Prebid activity and your header-bidding partner’s behavior in a customizable and user-friendly interface. Header can be combined to Report for a full vision on your advertising activities.

 

 

 

New Product Launch! Discover SELL, Adomik’s Programmatic market index and benchmarking tool!

We Are Very Excited To Announce The Launch Of Sell*!

Sell is our revamped exclusive advertising market index and benchmarking tool. It includes a new UI and some new features such as Market Alerts, tailored to your success.

It is ideal to:

  • Monitor programmatic demand activity
  • Compare your business to the market
  • Discover new opportunities to grow your advertising revenue
  • For more information, ask for a demo of Sell now!

 

 

 

With Sell, when you log into the Adomik Platform,

Source: Adomik Sell

  • You’ll read about Market figures, Top brands and Top buyers buying deals
  • You will react to hunt new demand & farm your successful relationship with buyers
  • Monitor how you leverage transaction types vs the market
  • Refine your pricing strategy
  • Understand how and where the market is growing compared to your own business
  • Detect how SSPs are connected to demand
  • Identify inventory scopes that are driving demand

*It is currently (May 20th, 2019) available in the USA, and will be launched shortly in UK, France, Netherlands, Belgium, Australia and Spain

Below is an extract from Sell market data in the USA:

1. Market Figures for April**:

 

Market Revenue Trends

US Market Revenue Growth: -11.2%. The drop in revenue mainly caused by a decrease in both impressions (- 2.3%) and CPM (- 9.1%).

Zoom on deals

US Deals Market Revenue Growth: -21.8%

Deal Revenue Market Share: 17%

The drop in revenue from March to April comes as no surprise and is in line with historical data. The drop is more pronounced for the PMP market, with major brands such as Target, AT&T, Hyundai and State Farm reducing significantly their spend.

2. Top 5 Brands Spending on Deals in April**

Source: Adomik Sell

 

The top brands are pretty stable month-on-month, with Target as a new entry and Hyundai exiting the top 5.

3. Top 5 Buyers Spending on Deals in April**

Top-5-Buyers-Spending-on-Deals-in-April

Source: Adomik Sell

 

**Data extracted from Adomik Sell for the period between March 1st to 31st and April 1st to 30th.

You can subscribe to a newsletter called “Sell Newsletter” in order to receive the above data. It is a monthly newsletter, sending you the above programmatic market data and a short analysis for your country. It is available in the USA, UK, France, the Netherlands, Belgium, Australia and Spain. If you are interested in staying up to-date with the programmatic market, feel free to subscribe.

 

 

Learn How Prisma Media Reconciles Its Advertising Data Flows and Uses the Adomik Platform

French publishers joined our Paris breakfast in December 2018 to discuss challenges about data flow reconciliation during a panel with some of our French clients, including Prisma Media.

We interviewed Gael Demessant, Programmatic and Yield Director at Prisma Media, to understand more about how they reconcile advertising data flows and how they use the Adomik platform. Below you can find the video and the full interview.

For the occasion, Jean-François Bernard, CPO at Adomik, presented an analysis of the state of the French programmatic market that we wanted to share with you. Click below to download the full presentation.

 

 

Video

Gael Demessant, Programmatic and Yield Director at Prisma Media December 7th 2018, Paris, France

Interview

Adomik: Have you noticed a clear evolution towards EB and TAM solutions at Prisma Media?

GAEL DEMESSANT: “At Prisma, we have been using EBDA for a few months – Google’s server side solution. We have SSPs that are in EBDA and on Pre-bid for example. Although these two are put in place, we have noticed a significant share of income EBDA in server-side. Concerning TAM, we have also implemented their solution, but with fewer partners, two for now on server-side in TAM, and indeed we see that this could bring us an incremental if we set it up.”

 

Adomik: Regarding the reconciliation of data flows, what were the needs you identified?

GAEL DEMESSANT: “We needed a tool that instantly provided us with a notion of our RPM, in order to know that an editor can decide on which content to set up, be it a slide, video, or sections to target. Not for viewed pages, but in terms of making a significant turnover, and to have an ROI like advertising can do on the other hand.”

 

Adomik: How do you use the Adomik Platform?

GAEL DEMESSANT: “We use it in several ways:

  • Commercial programmatic, via Marketwatch (currently called “SELL”) to have unified data with a strong granularity on buyers: this is important for us to make decisions, and also to challenge SSPs, to know with which SSPs the buyers buy on.
  • For data reconciliation
  • And Manage allows us to trace the data in our BI in order to have the most granularity as possible.

Several departments within our company use the Adomik platform.”


The Adomik Breakfasts

Adomik breakfast is a meeting place for publishers who want to understand more about their stack. At our breakfasts we dive into the challenges about monetization.

 

Adomik_breakfast

Adomik Breakfast Panel, December 7th 2018, Paris

Learn how Header Bidding Has Impacted The Guardian and How Their Teams Use Adomik

UK publishers joined our London breakfast in December 2018 to discuss challenges about #reporting during a panel with some of our UK clients, including The Guardian.

We interviewed Andrew Hayward-Wright, Head of Programmatic Solutions at The Guardian, to understand more about how his teams manage programmatic advertising. Below you can find the video and the full interview.

If you want to learn more about how their teams use Report and Sell to have all their advertising business in one place and better target their sales efforts,

 

 

Continue reading “Learn how Header Bidding Has Impacted The Guardian and How Their Teams Use Adomik”

How to Identify Key Revenue Trends and React

 

How often do you monitor and react to the revenue trends? Are you keeping pace with regular changes in the market? From one day to another, revenue drivers may vary for numerous reasons such as:

Continue reading “How to Identify Key Revenue Trends and React”

Learn How Auto Trader UK Addresses In-Housing and How Many SSPs They Work With

UK publishers joined our London breakfast in December 2018 to discuss challenges about #reporting during a panel with some of our UK clients, including Auto Trader UK.

Continue reading “Learn How Auto Trader UK Addresses In-Housing and How Many SSPs They Work With”

Publisher Talks: How VICE Takes on The Latest Monetization Challenges

VICE was launched in 1994, and has since expanded into a leading global youth media company with around 40 offices around the world, keeping advertising at the core of its business model.

Continue reading “Publisher Talks: How VICE Takes on The Latest Monetization Challenges”

Google Move to First Price Auction. Part 4 of 4: Best Practices on The Migration Preparation

Google Move to First Price Auction. Market Effects and Best Practices For Publishers.

(Part 4 of a 4 part series on Best Practices for First Price Auctions) – Go to Part 3

By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are wondering what the effects of this move will be. So we decided to publish a blog series of four articles that will explore this Google move: market effects and some best practices for publishers.

In the first two blog posts of the series, we went through the Google move possible market effects on
buyers
and publishers. In the third article, we addressed the best practices for Publishers concerning floor pricing in a first-price world.

Instead, in this fourth and last article, we will discuss the best practices for Publishers to follow during the migration:

  • What are the immediate risks for Publishers
  • How should Publishers mitigate those risks
  • How should Publishers monitor the migration

What Are The Immediate Risks For Publishers When Ad Manager Migrates From 2nd to 1st Price Auctions

When the change occurs, as we explained in the previous blog posts, the whole dynamics of the Publisher stack will be affected. We consider that Publishers should be wary of 3 main issues:

When buyers bid in 1st price auctions, they have to decrease the value of their bids to protect their margin.

  • The new “unified auction” will affect the overall revenue distribution between Google Ad Manager, Exchange Bidding, and Header Bidding

The move to 1st price, the end of the « last look » for Google, the implementation of new pricing features by Google…all of that will redistribute buyer budgets within the stack of Publishers. More than that, it is likely to redistribute budgets between Publishers depending on what SSPs they are relying on… and how they have implemented them.

  • Buyers will likely revisit their SPO (Supply-Path Optimization) tactics after the migration

Buyers are relying more and more on SPO tactics. The idea for them is to cut routes that are the least efficient for them. It means that when the same Publisher is offering its inventory through multiple SSPs (routes), buyers are able to evaluate each of these routes against their campaign KPIs. Routes that are performing bad (typically low margin, low volume…) will be cut off.

When the move to 1st price occurs, the “buyer campaign” efficiency of all routes to supply will be modified… and buyers could decide to review the routes they keep and block.

For Publishers that could translate into 3 risks:

  1. Risk of decreased CPM and revenue
  2. Risk of losing programmatic campaign budgets
  3. Risk of getting “routes” cut out by demand

How Should Publishers Mitigate Those Risks

We recommend Publishers to cautiously monitor their programmatic activity right after the migration – for immediate effects –  and during the six weeks after – since buyers can adapt their behavior based on “manual” analyses when they have enough data.

From an organization standpoint, it might make sense to dedicate the monitoring to a person / one team that is familiar with the “Publisher” risk that we have described above. Data will be easier to analyze. But whatever the choice, here is the list of points that should be monitored:

  • Revenue shifts and CPM drops within the stack (between Header Bidding, Exchange Bidding, GAM – direct and programmatic)
  • Demand partners that are negatively impacted (stopped campaigns, drops in revenue, sudden increases in CPM) by the migration
  • Evolution of PMP performance to ensure that they deliver as expected

In case there is an issue, reach out to your demand partners to discuss the situation.

How Should Publishers Monitor The Migration

Moving to first-price auction in GAM is not trivial, even more so with a complex and unified stack.

Adomik REPORT and SELL provide you with the right unique toolset to monitor your stack and detect issues during the migration.

REPORT allows you to access consolidated and accurate data for all your digital advertising activity and identify revenue shifts and CPM drops at the most granular level as they happen.

Once you identify, for example, a buyer who stopped buying, is it an issue that is specific to you or just a campaign ending across all Publishers?

…With SELL, our exclusive advertising market index, you can compare other publishers’ programmatic business to your own and understand if the revenue shifts and CPM drops are happening across the market or specific to your stack. This way you can make sure that you are growing at the same pace as the market.

Here again, in case there is an issue, reach out to your demand partners to discuss the situation.

You can also rely on PRICE to protect against the bid shading tactics of buyers and make sure your CPMs do not decrease. Adomik will release a new version of Price shortly! It will provide you with the fair value of your assets (content category, position…) for a given demand (bidder, brand industry…) and sales channel (open auction, preferred deal, programmatic guaranteed…).

 

(Part 4 of a 4 part series on Best Practices for First Price Auctions) – Go to Part 3