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Nov 23, 2017 2:00:00 AM

November MarketWatch Data: Best of 5 Markets: Trends, Devices & Best Buyers

 The MarketWatch Newsletter

For six months now, we have been sharing Market insights with you through the Adomik MarketWatch email Newsletters for the following regional markets: UK, Netherlands, France, Spain and Australia.

These newsletters have been providing a monthly report on the evolution of the programmatic market, delivered real-time snapshots of programmatic market trends, and offered insights around the most active buyers, brands, and the trending devices and formats.

Given the success of these first editions, we've decided to give you some highlights on the Adomik blog.

BTW: If you are interested in not missing any key budgets and staying on top of these trends then subscribe to your region's newsletter below.




The November MarketWatch Data Highlights

Here's what you’ll learn about:

  • Market trends after the summer break
  • Trending devices
  • Buyers capturing the most value
  • Tips about the move to a first price auction







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Source: Adomik MarketWatch


  • In September, all markets have recorded strong growth. As you have seen form the individual market newsletters, much of the growth has been driven by private marketplaces, illustrating publishers' desire to sell impressions in more transparent market conditions.
  • Rather than selling inventory in open auction, many publishers opted to sell impressions through private deals, offering their inventory to a limited number of buyers in a more controlled and transparent environment. No surprise here, given all the transparency and fraud issues that exist in the market.
  • However in October the market contracted, and growth has been below expectations (especially in UK and Australia) both in open auction and in private marketplaces.



In order to optimize your programmatic revenue, being aware of device trends is crucial.


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Source: Adomik MarketWatch - August - September - October


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Source: Adomik MarketWatch - August - September - October

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Source: Adomik MarketWatch - August - September - October


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Source: Adomik MarketWatch - August - September - October


Source: Adomik MarketWatch - August - September - October


  • The revenue from mobile impressions is growing and all programmatic players should consider investing in this format if they haven't done so already.
  • According to eMarketer research, the trend will not stop in the next five years, it is estimated that Mobile ad spending will gain more than 70% share of digital ad spending across the globe.



Did you capture this mobile spending from the most active buyers in the market in October?





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Source: Adomik MarketWatch


With access to Adomik MarketWatch, you can be sure to capture opportunities like those shown above. MarketWatch allows you to quickly understand trends in the market and how your inventory compares.

If you like this kind of market content, feel free either to subscribe or to forward this article to any “programmatic friend” who is interested in not missing key budgets:





All data is collected, anonymized and aggregated by Adomik. Adomik uses Google AdX, Rubicon and AppNexus data only for the MarketWatch Newsletter.


Topics: Programmatic, programmatic reporting, Marketwatch newsletter

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