When thinking through programmatic inventory channel allocation, first understand the channels you'll use to serve your buyers
Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the table in front of you. You’ll want to maximize area on your plate to feed yourself. How will you determine the best foods to put on your plate so that you will be optimally satisfied at the end of the meal?
programmatic channel allocation,
(This is Chapter 11 of the Adomik Programmatic Yield Management Handbook)
Programmatic analytics is a relatively new practice that when mastered, will dramatically impact the health of the independant publisher ecosystem
The first step to taking control of your programmatic revenue is understanding market activity on the exchange. In this chapter we will guide you through two key analytics concerns:
Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December...but you need to be thoughtful about which buyers you setup deals with
December buyers are not always the same buyers that buy all year -- especially January. So make sure you understand your demand ecosystem well and set up your PMP strategy accordingly.
programmatic private marketplace,
Private Marketplace (PMP) Strategy