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Dec 14, 2017 8:02:00 AM

The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right

Adomik’s new best practices white paper will help publishers make the most of the first price transition To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand,...
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Nov 3, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 2

No header bidding setup should be without floor price optimization So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect assumption. Here then, are 2 more reasons why publishers using header bidding setups should continue...
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Oct 31, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 1

Why publishers using header bidding setups should continue to leverage floor price optimization to avoid “leaving money on the table” Most publishers face a persistent question after implementing header bidding: “Do I still need to optimize price floors If I have a good header bidding setup in...

Oct 26, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 5, Monitoring

Monitoring best practices for publishers choosing to migrate to a first price auction (Part 5 of a 5 part series on Best Practices for First Price Auctions)  In a first-price environment, transparency is CRITICAL. Our position is that even if pricing issues will be present, increased transparency...

Oct 24, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 4, PMPs

Private Marketplace (PMP) best practices for publishers choosing to migrate to a first price auction (Part 4 of a 5 part series on Best Practices for First Price Auctions)  On to PMPs... We will look at the best practices for private deals in a first price world from both existing business and new...

Oct 23, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management

Yield management best practices for publishers choosing to migrate to a first price auction (Part 3 of a 5 part series on Best Practices for First Price Auctions)  Open auction floor management First, let’s level set on what open auction floor optimization is in a first-price world. In a...

Oct 17, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 2, Demand Management

Demand management best practices for publishers choosing to migrate to a first price auction (Part 2 of a 5 part series on Best Practices for First Price Auctions)    Pre-migration communication In any significant change to commerce mechanisms, there needs to be a specific work to communicate with...

Oct 12, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: An Overview

 A First Price Auction Overview (Part 1 of a 5 part series on Best Practices for First Price Auctions)    A few words up front. The move to a first price auction is controversial. In many cases, it has not even been up to the publishers. We have anecdotal evidence from some of our publisher clients...
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Oct 10, 2017 8:00:00 AM

Holistic Yield Management, Part 5: Unification of Data Operations

  (Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   The last post in the holistic management series is about your data. Being able to collect, organize and leverage all the data that relates to your advertising business is critical to success in...
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Oct 5, 2017 8:00:00 AM

Holistic Yield Management, Part 4: Unification of Demand Management

  (Part 4 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   Demand management has become more complex with programmatic… and is still a very powerful activity to generate revenue. We have so many examples of companies doing a fantastic job of managing...
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Oct 3, 2017 8:00:00 AM

Holistic Yield Management, Part 3: Unification of Sales Channels

  (Part 3 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   There are multiple sales channels that you can rely on today: programmatic open auctions, PMPs - some of these powered by your 1st party data with multiple flavors of Public, Private or Preferred,...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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