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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about: Market Trends (UK, France, NL, Spain, Australia) Top 10 buyers (UK, France, NL, Spain, Australia) Tips on how to make deals a key part of your programmatic...
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Jan 12, 2018 7:00:00 AM

Adomik empowers Fairfax Media to increase understanding and gain control of inventory.

As one of the largest media conglomerates in the Asia-Pacific market, Fairfax Media engages the attention of more than 7 million visitors per month. In 2014, to operate across this scale Fairfax adopted programmatic channels to manage yield more efficiently.
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Jan 9, 2018 8:00:00 AM

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

  Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test. 
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Jan 5, 2018 9:21:00 AM

The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Introduction Its with good reason that the A/B test is a well known, widespread, generally accepted, and trusted tool in the digital world. The “A/B split” is used to test changes in content (layout, color, look & ads, etc) or creative variations to assess impact on the publisher or advertiser’s...
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Dec 14, 2017 8:02:00 AM

The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right

Adomik’s new best practices white paper will help publishers make the most of the first price transition To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand,...
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Dec 11, 2017 3:31:00 AM

Adomik Awarded #14 ranking in Deloitte 2017 Technology Fast 500 for Europe, Middle East & Africa (EMEA)

In addition to the #2 ranking Île-de-France region, and #3 national ranking for France, Adomik obtains #14 ranking in EMEA for Deloitte's Technology Fast 500 competition We are again proud to share that, in addition to obtianing the #2 spot in the Île-de-France regional rankings and 3rd position...
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Dec 7, 2017 7:29:00 AM

Holistic Yield Management: A Business-Critical Practice for the Modern Publisher

To address the needs of today’s publisher, Adomik has published a white paper on Holistic Yield Management.
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Dec 6, 2017 6:00:00 AM

5 Golden Rules to Header Bidding Success, Introduction

Best practices for getting your header setup and running optimally

Nov 30, 2017 1:30:00 AM

Adomik Awarded #3 ranking in Deloitte 2017 TECHNOLOGY FAST 50

After obtaining #2 ranking Île-de-France region, Adomik captures #3 national ranking for France We are proud to announce we have been awarded second position in the Île-de-France regional rankings and 3rd position for French national rankings in Deloitte's Technology Fast50 competition. The...
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Nov 28, 2017 7:56:21 AM

Publisher Trending Topics: Heard at Digiday Programmatic Media Summit in New Orleans

  I recently returned from a fun trip to New Orleans to connect with our customers and to meet some new faces. While the days were very productive and full of interesting content, I’ll leave that reporting to Digiday. For the purposes of this post, I’ll focus on the three recurring themes that...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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