The Top 5 Programmatic Yield Management Challenges

Posted by Jamie Sacks on Nov 20, 2015 7:22:42 PM

(This is Chapter 9 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

Posted by Jeff Bernard on Nov 20, 2015 4:13:01 PM

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management

Command your programmatic seller trading data - the lifeblood of modern media selling.

Posted by Trip Foster on Nov 18, 2015 11:30:00 AM

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management, seller trading data, programmatic trading data

Pricing programmatic inventory: using data and insights to get it right

Posted by Jeff Bernard on Nov 5, 2015 2:00:00 PM

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

An overview of yield management in a programmatic world

Posted by Jeff Bernard on Nov 3, 2015 7:30:00 PM

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, Yield Management, programmatic selling, programmatic yield management handbook, PYMH

Programmatic Selling Technology + Complexity = Challenges

Posted by Remi Quilliet on Oct 30, 2015 11:32:00 AM

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

A General Overview of Programmatic Selling Channels

Posted by Remi Quilliet on Oct 27, 2015 11:02:00 AM

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

Adomik's COO Shaevitz: The Golden Programmatic Mean & Data Driven Programmatic Publishing

Posted by Trip Foster on Oct 26, 2015 4:00:00 PM

Today a byline by our COO and President Jonathon Shaevitz appeared in iMedia Connection discussing marketplace balance and data driven programmatic publishing

 The piece is called The search for programmatic's golden mean. Have a read and let us know what you think. Here's what it covers:

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Topics: data-driven publishing, data driven programmatic selling

The Programmatic Media Landscape: Different Roles and Actors

Posted by Remi Quilliet on Oct 22, 2015 1:00:00 PM

(This is Chapter 2 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management handbook, programmatic media

A worthy listen for digital media sellers: Ben Thomson & James Allworth's Exponent: All About Ads

Posted by Trip Foster on Oct 16, 2015 4:18:08 PM

Digital media sellers should listen to this podcast. It's well worth the time.

For those of you who don't listen to Exponent, a podcast about digital strategy from Ben Thompson and James Allworth, you are missing out. They are both great srategists and thinkers about where things are going. They spend a fair amout time on publishing-- particularly the current state of ads on the internet and the roles that exchanges, walled gardens, native ads and Buzzfeed's business model play in this evolution.

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If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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