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Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...
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Feb 28, 2018 7:00:00 AM

2nd Golden Rule to Header Bidding Success: The Magic Number of Header Partners

  To truly maximize monetization from your header bidding setup, pick the right number of monetization partners for the tech implementation you choose The optimal number of header partners you should choose depends on each of the header bidding technology setups. Getting the number right will make...
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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about: Market Trends (UK, France, NL, Spain, Australia) Top 10 buyers (UK, France, NL, Spain, Australia) Tips on how to make deals a key part of your programmatic...
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Feb 15, 2018 6:30:00 AM

The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions. The update takes into...
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Feb 9, 2018 9:15:41 AM

Reminder: Connect with Adomik at IAB Leadership summit next week.

Are you headed to IAB? Join us at IAB leadership as we gather with the rest of the industry to discuss the future and the most pressing issues of our industry.  We would enjoy connecting with you! Click below to arrange time to meet.
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Feb 8, 2018 6:26:00 AM

1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 3 - Key Questions

In part one of “Nailing the Setup”, we covered the market’s header bidding technology offerings of client-side, server-side, and hybrid solutions. We also outlined the advantages and disadvantages of all three solutions. Now it’s time to deal with the three questions that each publisher should ask...
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Feb 2, 2018 4:00:00 AM

Meet Adomik at Digiday Publisher Summit in Monaco

We will be attending Digiday on February 19-21. Let's connect! A quick event announcement: On the 19th, 20th and 21st of February 2018, Adomik will be at Digiday in Monaco.
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Jan 31, 2018 8:26:00 AM

2018 Update to our popular “Fixing Private Marketplaces” white paper

Updated best practices for managing PMP monetization in 2018 We are happy to announce today the update to one of our most popular white papers on on how to maximize the use of private Marketplaces (PMP) in your monetization management strategy. The update takes into account the changes we have seen...
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Jan 25, 2018 8:34:00 AM

1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 2 -  Server-Side and Hybrid Setups

Getting Your Setup Right: Server-Side Header Bidding Pros and Cons Our earlier post in the 5 Golden Rules of Header Bidding focused on the pros and cons of client-side header bidding solutions for digital publishers. Today's post focuses on server-side header bidding and hybrid solutions....
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Jan 23, 2018 6:30:00 AM

January MarketWatch Data: Quarterly Programmatic Wrap Up: Australia, France, NL, Spain, UK Demand Trends

Q4 2017 MarketWatch Programmatic Market Data Insights With the arrival of New Year, we leave behind Q4. Here’s Q4's quarterly wrap up post. In it, you’ll learn about Q4's Demand Trends. (You've already seen the market trends in the previous MarketWatch data post)  Top Share of Revenue In all 5...
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Jan 18, 2018 6:30:00 AM

January MarketWatch Data: Quarterly  Programmatic Wrap Up: Australia, France, NL, Spain, UK Market Trends

Q4 2017 MarketWatch Programmatic Market Data Insights With the arrival of New Year, we leave behind Q4. Here’s Q4's quarterly wrap up post. In it, you’ll learn about Q4's Market Trends. (Stay tuned, you'll see Q4 Demand Trends in our next MarketWatch post)  Declining Markets         Source: Adomik...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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