<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=822494444590823&amp;ev=PageView&amp;noscript=1">

Oct 9, 2018 7:00:00 AM

Three Rules for Publishers to Improve their Yield Management White Paper

Adomik’s VPs of Revenue and Client Success, Benjamin Lanfry and Remi Quilliet, had the pleasure of taking part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. Benjamin was part of a panel with Google and Mediarithmics, in which he presented strategies for inventory valuation and yield management to the publishers in attendance.

We’ve shared three general rules for publishers to use when evaluating and improving their yield management:

  1. Work with "Real" data
  2. Set up a "global" monetization management tool
  3. Adapt your decision-making process and measure its impact

In this white paper, we’ll share our vision of the big picture and we’ll give details on the 3 strategies we recommended to maximize yield. 

Get the White Paper 

Stay tuned for more recommendations and trends analyses in the future!

Topics: monetization strategy, publishers yield management

Get the latest in programmatic yield management:

Subscribe Via RSS
Recent
Topics

see all

If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

Schedule Your Demo

If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

Schedule Your Demo