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Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...
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Apr 19, 2018 6:30:00 AM

4th Golden Rule to Header Bidding Success: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 
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Feb 28, 2018 7:00:00 AM

2nd Golden Rule to Header Bidding Success: The Magic Number of Header Partners

  To truly maximize monetization from your header bidding setup, pick the right number of monetization partners for the tech implementation you choose The optimal number of header partners you should choose depends on each of the header bidding technology setups. Getting the number right will make...
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Feb 8, 2018 6:26:00 AM

1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 3 - Key Questions

In part one of “Nailing the Setup”, we covered the market’s header bidding technology offerings of client-side, server-side, and hybrid solutions. We also outlined the advantages and disadvantages of all three solutions. Now it’s time to deal with the three questions that each publisher should ask...

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  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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