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Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...
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Apr 10, 2018 8:53:02 AM

3rd Golden Rule to Header Bidding Success: The proper use of header bidding analytics

In this article, we'll discuss the proper use of header bidding analytics in order to optimize the output of your header bidding setup. 
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Jan 25, 2018 8:34:00 AM

1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 2 -  Server-Side and Hybrid Setups

Getting Your Setup Right: Server-Side Header Bidding Pros and Cons Our earlier post in the 5 Golden Rules of Header Bidding focused on the pros and cons of client-side header bidding solutions for digital publishers. Today's post focuses on server-side header bidding and hybrid solutions....
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Jan 17, 2018 7:00:00 AM

1st Golden Rule to Header Bidding Success: Nailing the setup. Part 1 - Client-Side Header Bidding Setups

Getting Your Setup Right: client-side header bidding Pros and Cons The header bidding phenomenon has grown up quickly for digital publishers, and we seem to be at a point in header bidding’s lifecycle where publishers are again making decisions about their header tech. So, as we ponder the subject...
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Dec 6, 2017 6:00:00 AM

4 Golden Rules to Header Bidding Success, Introduction

Best practices for getting your header setup and running optimally

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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