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Apr 24, 2019 5:40:19 AM

Learn How Prisma Media Reconciles Its Advertising Data Flows and Uses the Adomik Platform

French publishers joined our Paris breakfast in December 2018 to discuss challenges about data flow reconciliation during a panel with some of our French clients, including Prisma Media.
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Apr 4, 2019 4:15:52 AM

Googleがファーストプライオークションに移行:パブリッシャーにとっての影響とベストプラクティス:パート1/4

Google Ad Manager(以下GAM)のファーストプライスオークションへの移行は市場にどのような影響を与えるでしょうか?ここではバイヤーに焦点を当てて解説します。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート1) →パート2を読む
Google migration to first price auction-2

Apr 1, 2019 9:07:32 AM

Google Move to First Price Auction: Market Effects and Best Practices For Publishers, Part 1 of 4

How Will Google Ad Manager Migration to 1st Price Auctions Affect The Market? Focus on buyers. (Part 1 of a 4 part series on Best Practices for First Price Auctions) - Go to Part 2 By the end of the 2019 Google will run a unique first-price auction at the GAM level. In other terms, instead of being...

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