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Aug 21, 2018 2:00:00 AM

GDPR Impact Analysis

On May 25th, the new GDPR legislation came into effect in the European Union.
HB5rules

Jun 19, 2018 7:00:00 AM

4 Golden Rules for Header Bidding Success - Download the Whitepaper for Publishers

To help publishers overcome increased latency, reduced user experience, complexity and data fragmentation, we’ve pulled together a guide of best practices that you can follow for this new technology. We call these best practices the “4 Golden Rules for Header Bidding Success”. To grab the white...
Header-bidding-golden-rules-managing-prices-

Apr 19, 2018 6:30:00 AM

4th Golden Rule to Header Bidding Success: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 
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Feb 28, 2018 7:00:00 AM

2nd Golden Rule to Header Bidding Success: The Magic Number of Header Partners

  To truly maximize monetization from your header bidding setup, pick the right number of monetization partners for the tech implementation you choose The optimal number of header partners you should choose depends on each of the header bidding technology setups. Getting the number right will make...
Tech-stack-setup copy

Jan 17, 2018 7:00:00 AM

1st Golden Rule to Header Bidding Success: Nailing the setup. Part 1 - Client-Side Header Bidding Setups

Getting Your Setup Right: client-side header bidding Pros and Cons The header bidding phenomenon has grown up quickly for digital publishers, and we seem to be at a point in header bidding’s lifecycle where publishers are again making decisions about their header tech. So, as we ponder the subject...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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