As mentioned in our most recent article, the advertising industry has witnessed a gigantic shift over the past few years. Report seeks to resolve the complexity which has resulted from this evolution by responding to the following newfound problems:
Adomik was founded back in late 2012. At the time, many publishers were only just discovering programmatic advertising. Most of them were relying on one single platform to manage their nascent programmatic business and daisy chains were still king in the Ad Server.