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May 17, 2018 7:30:00 AM

2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System

Following our participation in the Google talent Academy in Paris, we wrote about three common mistakes publishers make in a complex/multiproduct fragmented digital advertising ecosytem. When dealing with many products and sales channels, it can get difficult to align prices, and ensure floor...

Oct 26, 2015 11:00:00 AM

Adomik's COO Shaevitz: The Golden Programmatic Mean & Data Driven Programmatic Publishing

Today a byline by our COO and President Jonathon Shaevitz appeared in iMedia Connection discussing marketplace balance and data driven programmatic publishing  The piece is called The search for programmatic's golden mean. Have a read and let us know what you think. Here's what it covers:

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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