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Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...

Oct 26, 2015 11:00:00 AM

Adomik's COO Shaevitz: The Golden Programmatic Mean & Data Driven Programmatic Publishing

Today a byline by our COO and President Jonathon Shaevitz appeared in iMedia Connection discussing marketplace balance and data driven programmatic publishing  The piece is called The search for programmatic's golden mean. Have a read and let us know what you think. Here's what it covers:

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  • Maximize your header bidding channel

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