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Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...
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Oct 10, 2017 8:00:00 AM

Holistic Yield Management, Part 5: Unification of Data Operations

  (Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   The last post in the holistic management series is about your data. Being able to collect, organize and leverage all the data that relates to your advertising business is critical to success in...

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  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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