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Dec 14, 2017 8:02:00 AM

The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right

Adomik’s new best practices white paper will help publishers make the most of the first price transition To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand,...

Oct 17, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 2, Demand Management

Demand management best practices for publishers choosing to migrate to a first price auction (Part 2 of a 5 part series on Best Practices for First Price Auctions)    Pre-migration communication In any significant change to commerce mechanisms, there needs to be a specific work to communicate with...

Oct 12, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: An Overview

 A First Price Auction Overview (Part 1 of a 5 part series on Best Practices for First Price Auctions)    A few words up front. The move to a first price auction is controversial. In many cases, it has not even been up to the publishers. We have anecdotal evidence from some of our publisher clients...
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Oct 10, 2017 8:00:00 AM

Holistic Yield Management, Part 5: Unification of Data Operations

  (Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   The last post in the holistic management series is about your data. Being able to collect, organize and leverage all the data that relates to your advertising business is critical to success in...
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Oct 5, 2017 8:00:00 AM

Holistic Yield Management, Part 4: Unification of Demand Management

  (Part 4 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   Demand management has become more complex with programmatic… and is still a very powerful activity to generate revenue. We have so many examples of companies doing a fantastic job of managing...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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