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Best Practices: The Move to First-Price Auctions: An Overview

Posted by Remi Quilliet on Oct 12, 2017 8:00:00 AM

 A First Price Auction Overview
(Part 1 of a 3 part series on Best Practices for First Price Auctions) 

A few words up front. The move to a first price auction is controversial. In many cases, it has not even been up to the publishers. We have anecdotal evidence from some of our publisher clients that some of them literally woke up to have discovered that they were now using a first-price auction without their permission or knowledge (needless to say their demand partners didn’t know either and were asking questions quickly!). The above is a scenario we’d like to see avoided, as it could be very harmful to the long-term health of your demand partner ecosystem. This type of change, managed improperly, could destroy the trust of your buyers.


Topics: Yield Management, Pricing programmatic inventory, data driven programmatic selling, programmatic yield, demand management, first price auction

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.