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Apr 24, 2019 5:40:19 AM

Learn How Prisma Media Reconciles Its Advertising Data Flows and Uses the Adomik Platform

French publishers joined our Paris breakfast in December 2018 to discuss challenges about data flow reconciliation during a panel with some of our French clients, including Prisma Media.
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Nov 9, 2017 8:00:00 AM

How PCH Media "Matches the Market" with Adomik’s Automated Price Optimization - A Case Study

Adomik is proud to release a case study with our Partner, PCH Media An American household brand name for over 60 years, Publishers Clearing House may be best known for its surprise sweepstakes prizes. But PCH is more than just “big checks.” As a publisher and a retailer, PCH combines first-party...
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Nov 3, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 2

No header bidding setup should be without floor price optimization So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect assumption. Here then, are 2 more reasons why publishers using header bidding setups should continue...
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Oct 31, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 1

Why publishers using header bidding setups should continue to leverage floor price optimization to avoid “leaving money on the table” Most publishers face a persistent question after implementing header bidding: “Do I still need to optimize price floors If I have a good header bidding setup in...

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  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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