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Feb 15, 2018 6:30:00 AM

The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions. The update takes into...
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Jan 12, 2018 7:00:00 AM

Adomik empowers Fairfax Media to increase understanding and gain control of inventory.

As one of the largest media conglomerates in the Asia-Pacific market, Fairfax Media engages the attention of more than 7 million visitors per month. In 2014, to operate across this scale Fairfax adopted programmatic channels to manage yield more efficiently.
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Nov 13, 2017 8:30:00 AM

How Defy Media uses Adomik to increase revenue and better understand buyer behavior - A Case Study

Defy Media is an innovative publisher that leads the market in the use of programmatic technology. The company lives by the principal that in digital media, market change equals opportunity. Management believes in investing in its team’s knowledge and tools to insure they are capable of...
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Nov 9, 2017 8:00:00 AM

How PCH Media "Matches the Market" with Adomik’s Automated Price Optimization - A Case Study

Adomik is proud to release a case study with our Partner, PCH Media An American household brand name for over 60 years, Publishers Clearing House may be best known for its surprise sweepstakes prizes. But PCH is more than just “big checks.” As a publisher and a retailer, PCH combines first-party...
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Nov 3, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 2

No header bidding setup should be without floor price optimization So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect assumption. Here then, are 2 more reasons why publishers using header bidding setups should continue...
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Oct 31, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 1

Why publishers using header bidding setups should continue to leverage floor price optimization to avoid “leaving money on the table” Most publishers face a persistent question after implementing header bidding: “Do I still need to optimize price floors If I have a good header bidding setup in...

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  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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