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Feb 15, 2018 6:30:00 AM

The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions. The update takes into...
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Jan 9, 2018 8:00:00 AM

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

  Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test. 

Oct 26, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 5, Monitoring

Monitoring best practices for publishers choosing to migrate to a first price auction (Part 5 of a 5 part series on Best Practices for First Price Auctions)  In a first-price environment, transparency is CRITICAL. Our position is that even if pricing issues will be present, increased transparency...

Oct 24, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 4, PMPs

Private Marketplace (PMP) best practices for publishers choosing to migrate to a first price auction (Part 4 of a 5 part series on Best Practices for First Price Auctions)  On to PMPs... We will look at the best practices for private deals in a first price world from both existing business and new...

Oct 23, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management

Yield management best practices for publishers choosing to migrate to a first price auction (Part 3 of a 5 part series on Best Practices for First Price Auctions)  Open auction floor management First, let’s level set on what open auction floor optimization is in a first-price world. In a...

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  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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