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Apr 24, 2019 5:40:19 AM

Learn How Prisma Media Reconciles Its Advertising Data Flows and Uses the Adomik Platform

French publishers joined our Paris breakfast in December 2018 to discuss challenges about data flow reconciliation during a panel with some of our French clients, including Prisma Media.
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Apr 3, 2019 6:30:00 AM

Google Move to First Price Auction. Part 3 of 4: Focus on Floor Pricing

Google Move to First Price Auction. Market Effects and Best Practices For Publishers.  (Part 3 of a 4 part series on Best Practices for First Price Auctions) - Go to Part 2 or Part 4 By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are...
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Jan 9, 2018 8:00:00 AM

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

  Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test. 

Oct 26, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 5, Monitoring

Monitoring best practices for publishers choosing to migrate to a first price auction (Part 5 of a 5 part series on Best Practices for First Price Auctions)  In a first-price environment, transparency is CRITICAL. Our position is that even if pricing issues will be present, increased transparency...

Oct 24, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 4, PMPs

Private Marketplace (PMP) best practices for publishers choosing to migrate to a first price auction (Part 4 of a 5 part series on Best Practices for First Price Auctions)  On to PMPs... We will look at the best practices for private deals in a first price world from both existing business and new...

Oct 23, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management

Yield management best practices for publishers choosing to migrate to a first price auction (Part 3 of a 5 part series on Best Practices for First Price Auctions)  Open auction floor management First, let’s level set on what open auction floor optimization is in a first-price world. In a...

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  • Increase your revenue by up to 30%+
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  • Maximize your header bidding channel

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