The Adomik Blog

The advertising industry has changed significantly in the past few years, and the market will continue to evolve in the future. So publishers need to be conscious of the main trends that will impact their publisher advertising business and adopt the right tools to support their monetization effort.

On May 25th, the new GDPR legislation came into effect in the European Union.

The GDPR policy - short for General Data Protection Regulation - is meant to protect personal data of people in the EU countries. As personal data is becoming more and more of a commodity, GDPR aims to give more control to individuals as to how their data is used.