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Apr 19, 2018 6:30:00 AM

5 Golden Rules to Header Bidding Success, Rule 4: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 
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Jan 17, 2018 7:00:00 AM

5 Golden Rules to Header Bidding: Rule 1, Part 1. Nailing the Setup: Client-Side Header Bidding Setups

Getting Your Setup Right: client-side header bidding Pros and Cons The header bidding phenomenon has grown up quickly for digital publishers, and we seem to be at a point in header bidding’s lifecycle where publishers are again making decisions about their header tech. So, as we ponder the subject...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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