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May 17, 2018 7:30:00 AM

2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System

Following our participation in the Google talent Academy in Paris, we wrote about three common mistakes publishers make in a complex/multiproduct fragmented digital advertising ecosytem. When dealing with many products and sales channels, it can get difficult to align prices, and ensure floor...
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Apr 19, 2018 6:30:00 AM

5 Golden Rules to Header Bidding Success, Rule 4: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 
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Apr 10, 2018 8:53:02 AM

5 Golden Rules to Header Bidding Success, Rule 3: The proper use of header bidding analytics

In this article, we'll discuss the proper use of header bidding analytics in order to optimize the output of your header bidding setup. 
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Feb 28, 2018 7:00:00 AM

5 Golden Rules to Header Bidding Success, Rule 2: The Magic Number of Header Partners

  To truly maximize monetization from your header bidding setup, pick the right number of monetization partners for the tech implementation you choose The optimal number of header partners you should choose depends on each of the header bidding technology setups. Getting the number right will make...
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Jan 25, 2018 8:34:00 AM

5 Golden Rules to Header Bidding: Rule 1, Part 2: Nailing the Setup: Server-Side and Hybrid Setups

Getting Your Setup Right: Server-Side Header Bidding Pros and Cons Our earlier post in the 5 Golden Rules of Header Bidding focused on the pros and cons of client-side header bidding solutions for digital publishers. Today's post focuses on server-side header bidding and hybrid solutions....
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Jan 17, 2018 7:00:00 AM

5 Golden Rules to Header Bidding: Rule 1, Part 1. Nailing the Setup: Client-Side Header Bidding Setups

Getting Your Setup Right: client-side header bidding Pros and Cons The header bidding phenomenon has grown up quickly for digital publishers, and we seem to be at a point in header bidding’s lifecycle where publishers are again making decisions about their header tech. So, as we ponder the subject...
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Dec 6, 2017 6:00:00 AM

5 Golden Rules to Header Bidding Success, Introduction

Best practices for getting your header setup and running optimally
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Nov 3, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 2

No header bidding setup should be without floor price optimization So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect assumption. Here then, are 2 more reasons why publishers using header bidding setups should continue...
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Oct 31, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 1

Why publishers using header bidding setups should continue to leverage floor price optimization to avoid “leaving money on the table” Most publishers face a persistent question after implementing header bidding: “Do I still need to optimize price floors If I have a good header bidding setup in...
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Sep 7, 2017 11:15:00 AM

Header Bidding Event in Paris hosted by Adomik

Adomik’s 5 golden rules of Header Bidding

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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