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Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...
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Apr 10, 2018 8:53:02 AM

3rd Golden Rule to Header Bidding Success: The proper use of header bidding analytics

In this article, we'll discuss the proper use of header bidding analytics in order to optimize the output of your header bidding setup. 
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Feb 28, 2018 7:00:00 AM

2nd Golden Rule to Header Bidding Success: The Magic Number of Header Partners

  To truly maximize monetization from your header bidding setup, pick the right number of monetization partners for the tech implementation you choose The optimal number of header partners you should choose depends on each of the header bidding technology setups. Getting the number right will make...
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Feb 8, 2018 6:26:00 AM

1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 3 - Key Questions

In part one of “Nailing the Setup”, we covered the market’s header bidding technology offerings of client-side, server-side, and hybrid solutions. We also outlined the advantages and disadvantages of all three solutions. Now it’s time to deal with the three questions that each publisher should ask...
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Dec 6, 2017 6:00:00 AM

4 Golden Rules to Header Bidding Success, Introduction

Best practices for getting your header setup and running optimally

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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