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Feb 15, 2018 6:30:00 AM

The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions. The update takes into...
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Jan 25, 2018 8:34:00 AM

5 Golden Rules to Header Bidding: Rule 1, Part 2: Nailing the Setup: Server-Side and Hybrid Setups

Getting Your Setup Right: Server-Side Header Bidding Pros and Cons Our earlier post in the 5 Golden Rules of Header Bidding focused on the pros and cons of client-side header bidding solutions for digital publishers. Today's post focuses on server-side header bidding and hybrid solutions....
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Jan 17, 2018 7:00:00 AM

5 Golden Rules to Header Bidding: Rule 1, Part 1. Nailing the Setup: Client-Side Header Bidding Setups

Getting Your Setup Right: client-side header bidding Pros and Cons The header bidding phenomenon has grown up quickly for digital publishers, and we seem to be at a point in header bidding’s lifecycle where publishers are again making decisions about their header tech. So, as we ponder the subject...
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Dec 6, 2017 6:00:00 AM

5 Golden Rules to Header Bidding Success, Introduction

Best practices for getting your header setup and running optimally
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Nov 3, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 2

No header bidding setup should be without floor price optimization So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect assumption. Here then, are 2 more reasons why publishers using header bidding setups should continue...
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Oct 31, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 1

Why publishers using header bidding setups should continue to leverage floor price optimization to avoid “leaving money on the table” Most publishers face a persistent question after implementing header bidding: “Do I still need to optimize price floors If I have a good header bidding setup in...

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  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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