AdExchanger: The Guardian uses Adomik's unified analytics tools for holistic yield management

Posted by Gabriele Guarneri on Jul 11, 2017 9:00:00 AM

  

We are happy to share a recent article that AdExchanger recently wrote about how The Guardian uses Adomik's unified analytics to better understand and decision on their programmatic inventory and manage yield holistically in today's current environment.

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Topics: programmatic yield management, holistic yield management, unified analytics

Adomik introduces the first-of-its kind holistic yield management platform to drive revenue insights and put publishers back in control

Posted by Trip Foster on Jun 13, 2017 2:14:24 PM

 

Now generally available, Adomik UNIFY gives publishers the ability to view and manage programmatic stack holistically

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Topics: holistic yield management, programmatic reporting, revenue reporting

Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB

Posted by Jennifer Derke on Feb 5, 2016 4:30:00 PM

(This is Chapter 13 of the Adomik Programmatic Yield Management Handbook)

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Topics: holistic yield management

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

Posted by Jeff Bernard on Nov 20, 2015 4:13:01 PM

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management

Command your programmatic seller trading data - the lifeblood of modern media selling.

Posted by Trip Foster on Nov 18, 2015 11:30:00 AM

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management, seller trading data, programmatic trading data

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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