Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB

Posted by Jennifer Derke on Feb 5, 2016 4:30:00 PM

(This is Chapter 13 of the Adomik Programmatic Yield Management Handbook)

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Topics: holistic yield management

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

Posted by Jeff Bernard on Nov 20, 2015 4:13:01 PM

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management

Command your programmatic seller trading data - the lifeblood of modern media selling.

Posted by Trip Foster on Nov 18, 2015 11:30:00 AM

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management, seller trading data, programmatic trading data

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