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Dec 14, 2017 8:02:00 AM

The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right

Adomik’s new best practices white paper will help publishers make the most of the first price transition To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand,...
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Dec 7, 2017 7:29:00 AM

Holistic Yield Management: A Business-Critical Practice for the Modern Publisher

To address the needs of today’s publisher, Adomik has published a white paper on Holistic Yield Management.
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Oct 10, 2017 8:00:00 AM

Holistic Yield Management, Part 5: Unification of Data Operations

  (Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   The last post in the holistic management series is about your data. Being able to collect, organize and leverage all the data that relates to your advertising business is critical to success in...
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Oct 5, 2017 8:00:00 AM

Holistic Yield Management, Part 4: Unification of Demand Management

  (Part 4 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   Demand management has become more complex with programmatic… and is still a very powerful activity to generate revenue. We have so many examples of companies doing a fantastic job of managing...
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Oct 3, 2017 8:00:00 AM

Holistic Yield Management, Part 3: Unification of Sales Channels

  (Part 3 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   There are multiple sales channels that you can rely on today: programmatic open auctions, PMPs - some of these powered by your 1st party data with multiple flavors of Public, Private or Preferred,...

Sep 28, 2017 9:00:00 AM

Holistic Yield Management, Part 2: Unification of Impression Mechanics

  (Part 2 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management Article   Unification of impression mechanics On the programmatic side, implementing a stack that combines all available demand for each single impression and puts that demand into competition will...

Sep 26, 2017 9:00:00 AM

Holistic Yield Management: An Overview, Definition, and Strategies

(Part 1 of a 5 part series on Holistic Yield Management) An Overview of Holistic Yield Management Programmatic ad yield management can be defined as the process of improving revenue through the implementation of strategic pricing and inventory controls. Most Publishers are now accustomed in some...

Jul 11, 2017 3:00:00 AM

AdExchanger: The Guardian uses Adomik's unified analytics tools for holistic yield management

We are happy to share a recent article that AdExchanger recently wrote about how The Guardian uses Adomik's unified analytics to better understand and decision on their programmatic inventory and manage yield holistically in today's current environment.

Jun 13, 2017 8:14:24 AM

Adomik introduces the first-of-its kind holistic yield management platform to drive revenue insights and put publishers back in control

Now generally available, Adomik UNIFY gives publishers the ability to view and manage programmatic stack holistically

Feb 5, 2016 10:30:00 AM

Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB

(This is Chapter 13 of the Adomik Programmatic Yield Management Handbook)

Nov 20, 2015 10:13:01 AM

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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