Adomik Programmatic Publisher Blog | holistic yield management

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...

May 29, 2018 7:30:00 AM

3rd Way to Improving Publishers' Yield Management: Adapt Your Decision-Making Process

In this article series, we’re sharing our thoughts about rethinking and increasing yield in the current complex and fragmented digital advertising ecosystem. In the last two weeks, we wrote about:

Clotilde Rousseau

May 17, 2018 7:30:00 AM

2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System

Following our participation in the Google talent Academy in Paris, we wrote about three common mistakes publishers make in a complex/multiproduct fragmented digital advertising ecosytem. When dealing with many products and sales channels, it can get difficult to align prices, and ensure floor...

Clotilde Rousseau

May 7, 2018 7:00:00 AM

1st Way to Improving Publishers' Yield Management: Work with Real Data

In our last article we drew a quick picture of yield management today, showing that publishers monetization and yield strategies moved from a “hierarchical” system to a multichannel/multiproduct universe. As a result of this move, we see publishers make common mistakes when it comes to finding a...

Gabriele Guarneri

Jan 9, 2018 8:00:00 AM

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test.

Remi Quilliet

Jan 5, 2018 9:21:00 AM

The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Introduction Its with good reason that the A/B test is a well known, widespread, generally accepted, and trusted tool in the digital world. The “A/B split” is used to test changes in content (layout, color, look & ads, etc) or creative variations to assess impact on the publisher or advertiser’s...

Remi Quilliet

Dec 7, 2017 7:29:00 AM

Holistic Yield Management: A Business-Critical Practice for the Modern Publisher

To address the needs of today’s publisher, Adomik has published a white paper on Holistic Yield Management.

Trip Foster

Oct 10, 2017 8:00:00 AM

Holistic Yield Management, Part 5: Unification of Data Operations

(Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management The last post in the holistic management series is about your data. Being able to collect, organize and leverage all the data that relates to your advertising business is critical to success in...

Jeff Bernard

Oct 5, 2017 8:00:00 AM

Holistic Yield Management, Part 4: Unification of Demand Management

(Part 4 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management Demand management has become more complex with programmatic… and is still a very powerful activity to generate revenue. We have so many examples of companies doing a fantastic job of managing...

Jeff Bernard

Oct 3, 2017 8:00:00 AM

Holistic Yield Management, Part 3: Unification of Sales Channels

(Part 3 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management There are multiple sales channels that you can rely on today: programmatic open auctions, PMPs - some of these powered by your 1st party data with multiple flavors of Public, Private or Preferred,...

Jeff Bernard

Sep 28, 2017 9:00:00 AM

Holistic Yield Management, Part 2: Unification of Impression Mechanics

(Part 2 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management Article Unification of impression mechanics On the programmatic side, implementing a stack that combines all available demand for each single impression and puts that demand into competition will...

Jeff Bernard

The Adomik Blog

Publisher Sales Team: How to Negotiate a PMP

3rd Way to Improving Publishers' Yield Management: Adapt Your Decision-Making Process

2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System

1st Way to Improving Publishers' Yield Management: Work with Real Data

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Holistic Yield Management: A Business-Critical Practice for the Modern Publisher

Holistic Yield Management, Part 5: Unification of Data Operations

Holistic Yield Management, Part 4: Unification of Demand Management

Holistic Yield Management, Part 3: Unification of Sales Channels

Holistic Yield Management, Part 2: Unification of Impression Mechanics

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Publisher Sales Team: How to Negotiate a PMP

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3rd Way to Improving Publishers' Yield Management: Adapt Your Decision-Making Process