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The Adomik Blog

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Apr 19, 2018 6:30:00 AM

5 Golden Rules to Header Bidding Success, Rule 4: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 
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Jan 9, 2018 8:00:00 AM

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

  Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test. 
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Jan 5, 2018 9:21:00 AM

The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Introduction Its with good reason that the A/B test is a well known, widespread, generally accepted, and trusted tool in the digital world. The “A/B split” is used to test changes in content (layout, color, look & ads, etc) or creative variations to assess impact on the publisher or advertiser’s...
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Dec 7, 2017 7:29:00 AM

Holistic Yield Management: A Business-Critical Practice for the Modern Publisher

To address the needs of today’s publisher, Adomik has published a white paper on Holistic Yield Management.
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Oct 10, 2017 8:00:00 AM

Holistic Yield Management, Part 5: Unification of Data Operations

  (Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   The last post in the holistic management series is about your data. Being able to collect, organize and leverage all the data that relates to your advertising business is critical to success in...
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Oct 5, 2017 8:00:00 AM

Holistic Yield Management, Part 4: Unification of Demand Management

  (Part 4 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   Demand management has become more complex with programmatic… and is still a very powerful activity to generate revenue. We have so many examples of companies doing a fantastic job of managing...
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Oct 3, 2017 8:00:00 AM

Holistic Yield Management, Part 3: Unification of Sales Channels

  (Part 3 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   There are multiple sales channels that you can rely on today: programmatic open auctions, PMPs - some of these powered by your 1st party data with multiple flavors of Public, Private or Preferred,...

Sep 28, 2017 9:00:00 AM

Holistic Yield Management, Part 2: Unification of Impression Mechanics

  (Part 2 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management Article   Unification of impression mechanics On the programmatic side, implementing a stack that combines all available demand for each single impression and puts that demand into competition will...

Sep 26, 2017 9:00:00 AM

Holistic Yield Management: An Overview, Definition, and Strategies

(Part 1 of a 5 part series on Holistic Yield Management) An Overview of Holistic Yield Management Programmatic ad yield management can be defined as the process of improving revenue through the implementation of strategic pricing and inventory controls. Most Publishers are now accustomed in some...

Jul 11, 2017 3:00:00 AM

AdExchanger: The Guardian uses Adomik's unified analytics tools for holistic yield management

We are happy to share a recent article that AdExchanger recently wrote about how The Guardian uses Adomik's unified analytics to better understand and decision on their programmatic inventory and manage yield holistically in today's current environment.

Jun 13, 2017 8:14:24 AM

Adomik introduces the first-of-its kind holistic yield management platform to drive revenue insights and put publishers back in control

Now generally available, Adomik UNIFY gives publishers the ability to view and manage programmatic stack holistically

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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