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Jan 12, 2018 7:00:00 AM

Adomik empowers Fairfax Media to increase understanding and gain control of inventory.

As one of the largest media conglomerates in the Asia-Pacific market, Fairfax Media engages the attention of more than 7 million visitors per month. In 2014, to operate across this scale Fairfax adopted programmatic channels to manage yield more efficiently.
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Jan 9, 2018 8:00:00 AM

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

  Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test. 
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Jan 5, 2018 9:21:00 AM

The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Introduction Its with good reason that the A/B test is a well known, widespread, generally accepted, and trusted tool in the digital world. The “A/B split” is used to test changes in content (layout, color, look & ads, etc) or creative variations to assess impact on the publisher or advertiser’s...

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