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Mar 2, 2018 6:30:00 AM

Publisher Trends: Heard at Digiday Publishing Summit Europe in Monaco

 A few days ago I came back from Digiday Publishing Summit in Monaco where I had the pleasure of meeting with some of our customers and prospects and discussing what they see happening in our industry. As we often do, we wanted to share with you some some of these trending topics.

Jan 9, 2018 8:00:00 AM

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

  Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test. 

Jan 5, 2018 9:21:00 AM

The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Introduction Its with good reason that the A/B test is a well known, widespread, generally accepted, and trusted tool in the digital world. The “A/B split” is used to test changes in content (layout, color, look & ads, etc) or creative variations to assess impact on the publisher or advertiser’s...

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