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Dec 14, 2017 8:02:00 AM

The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right

Adomik’s new best practices white paper will help publishers make the most of the first price transition To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand,...

Nov 30, 2015 5:13:19 PM

Get your Private Marketplace (PMP) Strategy ready for 2016

Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December...but you need to be thoughtful about which buyers you setup deals with December buyers are not always the same buyers that buy all year -- especially January. So make sure you understand your...

May 6, 2015 7:40:00 AM

The two post-launch activities that will insure your private marketplaces work

PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES  Part 1: What’s wrong with Private Marketplaces (PMP)?  Part 2: The top 5 (pre-deal) keys to getting Private Marketplaces right.  Part 3: The two post-launch activities that will insure your private marketplaces work As we noted in post 2 of...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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