Get your Private Marketplace (PMP) Strategy ready for 2016

Posted by Trip Foster on Nov 30, 2015 11:13:19 PM

Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December...but you need to be thoughtful about which buyers you setup deals with

December buyers are not always the same buyers that buy all year -- especially January. So make sure you understand your demand ecosystem well and set up your PMP strategy accordingly.

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Topics: PMP/Deal ID, PMP, programmatic private marketplace, Private Marketplace (PMP) Strategy

The two post-launch activities that will insure your private marketplaces work

Posted by Remi Quilliet on May 6, 2015 1:40:00 PM

PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES 

As we noted in post 2 of this series, once you have selected the correct deal structure, identified inventory, and established pricing, you are ready to launch your private deal (PMP). However, what you do after launch is key to making sure the deal has a chance of realizing its potential -- and turning into a lucrative long-term relationship.

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Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, PMP

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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