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Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...
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May 2, 2018 7:00:00 AM

3 Rules for Publishers to Improve their Yield Management - Introduction

Adomik’s VPs of Revenue and Client Success, Benjamin Lanfry and Remi Quilliet, had the pleasure of taking part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. Benjamin was part of a panel with Google and Mediarithmics, where he presented strategies for inventory valuation and...
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Apr 19, 2018 6:30:00 AM

4th Golden Rule to Header Bidding Success: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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