When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level.
PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES Part 1: What’s wrong with Private Marketplaces (PMP)? Part 2: The top 5 (pre-deal) keys to getting Private Marketplaces right. Part 3: The two post-launch activities that will insure your private marketplaces work As we noted in post 2 of...
PART 2 of the "How to fix Private Marketplaces" Series Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?. Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right. Part 3 (coming soon): Three keys to post-launch success of private marketplaces
Part 1 of a 3 part series on fixing Private Marketplaces (PMP). Part 1 will overview what’s wrong with private marketplaces, Part 2 will focus on the keys to getting PMP working right, Part 3 will focus on post-launch success factors.