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Get your Private Marketplace (PMP) Strategy ready for 2016

Posted by Trip Foster on Nov 30, 2015 5:13:19 PM

Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December...but you need to be thoughtful about which buyers you setup deals with

December buyers are not always the same buyers that buy all year -- especially January. So make sure you understand your demand ecosystem well and set up your PMP strategy accordingly.


Topics: PMP/Deal ID, PMP, programmatic private marketplace, Private Marketplace (PMP) Strategy

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.