A digital publisher must read: PageFair & Adobe AdBlocking Report from 8/2015 (Summer Speed Reading)

Posted by Trip Foster on Aug 11, 2015 3:34:00 PM

A growing yield optimization challenge for digital publishers becomes more serious. Quick notes from the most recent report on online ad blocking.

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Topics: programmatic publisher, programmatic yield management, Programmatic

The year in programatic: IAB's Programmatic Revenue Report (Speed Read Version)

Posted by Trip Foster on Aug 4, 2015 1:30:00 PM

A quick sumary from the IAB/PWC annual programmatic report for programmatic publishers and programmatic yield managers

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Topics: programmatic publisher, programmatic yield management, Programmatic

Are we at the inflection point of “free"?

Posted by Trip Foster on Jul 2, 2015 4:41:00 PM

As we reflect on our independence and freedom this week in the US, we thought it would be interesting to spend some time thinking about the concept of “Free” on the internet. As the advertising, ad tech and publishing industries consider the future of the ad-sponsored model in their daily machinations, we would all do well to ponder the consequences of “free” going away.

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Topics: programmatic yield management, RTB Yield Management, Programmatic, Digital Publisher

The Great Impression Winnowing of 2015

Posted by Jonathon Shaevitz on Jun 10, 2015 1:36:00 PM

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

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Topics: Programmatic, RTB, Digital Publisher, Yield Management, transparency

How transparency in today’s programmatic market can help create the next SnapChat.

Posted by Jonathon Shaevitz on Jun 3, 2015 2:44:00 PM

Transparency among buyers and sellers can prevent the Google/Facebook duopoly and spur innovation.

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Topics: programmatic publisher, programmatic yield management, Programmatic, RTB, Digital Publisher, transparency, adtech

Avoiding another RTB Unicorn

Posted by Jonathon Shaevitz on May 27, 2015 7:39:00 PM

Topics: Programmatic, RTB, Digital Publisher, transparency, adtech

Two-way transparency is the key to solving programmatic market imbalances

Posted by Trip Foster on May 18, 2015 1:02:00 PM

In the programmatic advertising market, asymmetrical information is a large impediment to long-term ecosystem sustainability.

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Topics: Programmatic, RTB, Digital Publisher, Yield Management

The two post-launch activities that will insure your private marketplaces work

Posted by Remi Quilliet on May 6, 2015 1:40:00 PM

PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES 

As we noted in post 2 of this series, once you have selected the correct deal structure, identified inventory, and established pricing, you are ready to launch your private deal (PMP). However, what you do after launch is key to making sure the deal has a chance of realizing its potential -- and turning into a lucrative long-term relationship.

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Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, PMP

The top 5 (pre-deal) keys to getting Private Marketplaces right.

Posted by Remi Quilliet on Apr 29, 2015 5:41:00 PM

PART 2 of the "How to fix Private Marketplaces" Series 

Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?.
Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right.
Part 3 (coming soon): Three keys to post-launch success of private marketplaces

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Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, Yield Management

Adomik Presents at ExchangeWire's ATS Paris

Posted by Trip Foster on Apr 22, 2015 4:20:00 PM

We are happy to report that we are well represented at ExchangeWire's  ATS Paris today!

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Topics: Programmatic, RTB, Digital Publisher, adtech, adomik

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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