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Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...

Sep 4, 2015 6:48:00 AM

Come see Adomik's programmatic yield management solutions in person!

Come see our programmatic yield management and programmatic analytics solutions in Cologne! A quick event announcement. On September 16th and 17th Adomik will be attending dmexco in Cologne, Germany. We will have both US and EU team members on site to meet with you. We look forward to showing you...

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