Programmatic Inventory Channel Allocation: Part 1: General Channel Overview

Posted by Jennifer Derke on Feb 1, 2016 4:58:29 PM
(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook)

When thinking through programmatic inventory channel allocation, first understand the channels you'll use to serve your buyers

Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the table in front of you. You’ll want to maximize area on your plate to feed yourself. How will you determine the best foods to put on your plate so that you will be optimally satisfied at the end of the meal?

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Topics: programmatic channel allocation, programmatic yield

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