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Apr 19, 2018 6:30:00 AM

5 Golden Rules to Header Bidding Success, Rule 4: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 

Feb 1, 2016 10:58:29 AM

Programmatic Inventory Channel Allocation: Part 1: General Channel Overview

(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook)   When thinking through programmatic inventory channel allocation, first understand the channels you'll use to serve your buyers Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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