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Aug 21, 2018 2:00:00 AM

GDPR Impact Analysis

On May 25th, the new GDPR legislation came into effect in the European Union.

Feb 1, 2016 10:58:29 AM

Programmatic Inventory Channel Allocation: Part 1: General Channel Overview

(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook)   When thinking through programmatic inventory channel allocation, first understand the channels you'll use to serve your buyers Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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