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Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...

Feb 1, 2016 10:58:29 AM

Programmatic Inventory Channel Allocation: Part 1: General Channel Overview

(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook)   When thinking through programmatic inventory channel allocation, first understand the channels you'll use to serve your buyers Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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