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Dec 14, 2017 8:02:00 AM

The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right

Adomik’s new best practices white paper will help publishers make the most of the first price transition To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand,...

Feb 1, 2016 10:58:29 AM

Programmatic Inventory Channel Allocation: Part 1: General Channel Overview

(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook) When thinking through programmatic inventory channel allocation, first understand the channels you'll use to serve your buyers Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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